innerwear
Michelle Lam Makes Data Sexy, One Bra at a Time
Michelle Lam, the founder of intimates e-tailer True & Co., is working to dramatically change the way women…
PromoStyl Predicts Three Lingerie Trends to Take Over AW 16/17
The move towards covered-up looks that leave more to the imagination is set to extend beyond swim into…
Buyers Search for Plus-Size Pieces and Versatile Loungewear at CurveNY
Buyers were on the hunt for unique pieces across all categories.
WWD Recommends
CurveNY: Innerwear Brands Bank on Basics for Spring ’16
More than 350 intimate, swimwear and men's underwear makers were on display at the trade show, held Aug. 2-4…
Innerwear Brands on Their Best-Selling Bras
According to innerwear brands, bras that are either sexy or sporty are driving business. Six brands tell WWD…
NBA Star Dwyane Wade to Spearhead New Naked Brand Campaign
Innerwear brand Naked just signed on NBA champion Dwyane Wade to lead its "Role Models" campaign, and Wade…
State of the Intimate Apparel Industry
The $11.2 billion intimate apparel market s holding its own in the world of fashion. Despite a severe winter…
State of Intimates Industry: Innovation Will be Key to Survival
Newness and fresh ideas are on the rise in other apparel sectors like activewear, streetwear, swimwear and…