fit technology
Adjustable Jeans Expand as Kids Grow
GILi Guise bets adjustable waist denim can cut returns and extend kidswear's shelf life.
True Fit Launches AI Shopping Agent Built on Two Decades of Fit Data
Up to 70 percent of fashion-related questions asked to AI shopping agents are specifically about fit and…
A Post-Acquired Percentil Expands to Amazon Spain as MySize Subsidiary
MySize subsidiary Percentil expands secondhand stock on Amazon Spain, continuing operations in Spain, France…
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Tech Tactics: Champs Sports Taps Aetrex to Power Digitally Enhanced In-Store Experience
Champs Sports is upgrading its retail experience with support from Aetrex.
Tech Tactics: Bold Metrics’ Daina Burnes on How AI and Data are Solving Fashion’s Fit Problem
In this Q&A, Daina Burnes discusses how AI and body data are reshaping the fashion and e-commerce…
Unspun’s FitOS Mitigates Waste by Minimizing Returns
Unspun is confident FitOS will reduce return rates by up to 50 percent.
Levi’s Launches Alexa-Powered Fit Guide
The guide is available in Germany through the end of the year.
Fit Analytics Reacquires Its IP from Snap
The fit technology company purchased its IP back from Snap after the AR-focused business unit overseeing the…
Pinterest and eComID Each Create Tech to Improve Fit and Reduce Returns
Pinterest and a Swedish start-up with H&M Fund support are using tech in different ways to encourage smarter…
Amazon Points AI at Fashion Fit Problem
Amazon wants to make ill-fitting clothing obsolete by arming brands and customers with new AI fit tools.
Eye on 5: Companies to Have on Your Radar
These five companies are providing solutions for the denim industry's biggest questions.
Stepping Up the Footwear Retail Experience with Technology
An all-too-common consumer experience is finding that the “correct” shoe size is not a perfect fit. Numerical…
Hohenstein-Backed Sizekick Debuts AI Sizing Solution
Munich-based startup Sizekick is seeking to reduce apparel returns through its artificial…
Retail Tech: Wayfair Debuts Decorify, Fanatics Launches Live Commerce App
Lacoste has debuted a summer-themed virtual store with Emperia, while last-mile delivery company Frayt…
Can Smart Sizing Help Solve Retail’s Billion-Dollar Returns Problem?
Bold Metrics and Pact discuss how sizing and fit issues contribute to 52 percent of returns and damage…