fit technology
Walmart Now Lets Online Shoppers ‘Choose My Model’ to Optimize Fit
The mass merchant hopes its new technology helps e-commerce shoppers find clothing that fits the first time.
Up Close: In Conversation with Fit:Match CEO & Founder Haniff Brown
In this Q&A, Fit:Match CEO Haniff Brown discusses the need for nimbleness and how his company is powering…
New Savage X Fenty Store Puts Fit Tech in the Spotlight
Rihanna's lingerie label is banking on fit tech at a time when players across fashion hope innovation can…
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Unisync Adopts 3DLook’s Fit Technology for Canadian Corporate Clients
Apparel design and manufacturing firm Unisync Corp. announced a partnership with virtual try-on and fit…
Fit Technology Implementation is Lagging, Report Finds
A Presize.ai report found that while fit technology is prevalent, many of the industry's top retailers have…
FitMyFoot’s Custom-Fit Slides Use 3D Mobile Foot Scanning
The FitMyFoot Comfort Plus Slides debut as brands adopt fit technologies to accurately capture foot size and…
Levi’s Turkey Subsidiary Expands Partnership with MySize
The denim giant's subsidiary is applying the measurement company's proprietary AI-driven sizing technology to…
Solving Online Footwear Returns with AI Recommendations
When shoppers get a foot scan in-store, the AI-powered Aetrex FitGenius can recommend shoes for both style…
My Size Sues Activist Investors in Board Seat Battle
The suit comes as two activist investors seek to install four new board members in an effort to turn the fit…
Volumental: Nearly 30% Plan to Bracket Buy Shoes This Holiday
Of the 538 individuals Volumental surveyed, 147 said they'll buy multiple pairs of the same shoe with the…
Gap Inc. Solves Shoppers’ No. 1 ‘Friction Point’ With Fit Tech Takeover
The San Francisco clothing titan's Drapr acquisition should help shave down online shopping's painfully high…
Old Navy, Altar’d State Reconsider How They Address Size Inclusivity
Consumer feedback helped guide new size-inclusive initiatives set by retailers Old Navy and Altar'd State.
Are Sustainably Minded Brands Ignoring the Importance of Fit?
Could fit tech be the key to developing more sustainable garments? Some industry experts say yes.
NetVirta Expands Medical-Grade 3D Scanning Tech to Reduce Returns
The Verifyt scanning technology operates on 375 million data points taken over NetVirta's eight years of work…
Livestreaming, NFTs, Sustainable Streetwear Star at Fashion Tech Demo Days
The demo days featured execs from Lisa, Save Your Wardrobe, Xesto, Reflektme, VNTANA, 3D Robe, Bobblehaus…