fit technology
Boa Technology Acquired in $454 Million Deal
The footwear fastening tech firm has 400 brand partners, including Adidas, La Sportiva, Saucony and Vans.
Fleet Feet’s 3D Foot-Scanning Tech Now Personalizes Insoles
The recently introduced dynamic pressure mapping capabilities enable Fleet Feet to offer Superfeet's ME3D…
Fit:Match Takes Netflix-Style Approach to Pairing Consumers With Clothing
Fit:Match, designed specifically for the "fit first, style second" apparel shopper, is arriving in three…
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Volumental Data Shows Where Retail Is Getting Back to Normal
While certain states including Texas and Ohio report gradual reopenings, Volumental's foot-scan data shows…
Sizegem Offers Customizable Sizing Charts for E-Commerce Sellers
Available to all online sellers, the charts are already used by independent sellers on platforms like eBay…
Scared to Return to the Fitting Room? Contactless Fit Has You Covered
Bold Metrics unveils a new fit-finding solution as 65 percent of women say they do not feel safe trying on…
Pandemic Propels Fit Tech to the Fore
With COVID-19 store closures spurring strong sales online, apparel sellers must deploy fit tech tools to…
‘Best-Fitting Jeans’ Brand Levi’s Tries Japan’s Zozotown On For Size
Denim brand Levi's partners with Zozotown to help customers in Japan find more accurate jeans sizing based on…
Dillard’s and Stride Rite Give Parents a Reason to Shop for Kids’ Shoes in Store
The children's footwear company said Fit Zone brings together two of its main principles: perfect fit and…
Amazon and Instagram’s Role in Fashion Just Got Bigger
From Amazon and Instagram's fashion initiatives to fit algorithms, this week's denim reads cover the…