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Crocs
Crocs was created in 2002 by three friends and entrepreneurs — Scott Seamans, Lyndon Hanson and George Boedecker Jr. — who produced the first model of what would become the Crocs Classic Clog. Later that year, the product was unveiled at the famous Fort Lauderdale Boat Show and all pairs sold out. Just four years later, the footwear company went public on the New York Stock Exchange and that same year it made a savvy investment by acquiring the Jibbitz accessory maker for $10 million.
Crocs Inc. is now a footwear industry giant, with nearly $4 billion in revenue in fiscal 2023 — that includes sales of its Crocs shoes as well as sister brand Hey Dude, which was acquired in 2022. By far, the most popular Crocs product is its Classic Clog, which over the years has been reinterpreted through fashion collaborations with Christopher Kane, Balenciaga and Salehe Bembury, as well as partners like Justin Bieber, Bad Bunny and Post Malone. The company credits its success to its quirky brand identity and personalization options, which have attracted a hugely loyal fan base.
Crocs shoes are made from a proprietary closed-cell resin referred to as Croslite, which it acquired in 2004 when it bought the company Foam Creations.
Crocs
Crocs and Simone Rocha Collaborate on a Whimsical, Romantic New Collection
The collection is available April 10.
Crocs Nears $4 Billion in Revenues in Fiscal 2023
Net revenues for the full fiscal year increased 11.5 percent to $3.96 billion, up from $3.55 billion in 2022.
Shuffle Board: Spring Takes Reins at Macy’s, Crocs President to Retire
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Defining West African Modernism
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Crocs Michelle Poole Praises Salehe Bembury While Accepting Their Collection of the Year Award at FN Achievement Awards 2023
Graffiti artist Futura presented the award and revealed he has his own Crocs project coming.
How Salehe Bembury and Crocs Borrowed the Best of Sneaker Culture to Create the FNAA Collection of the Year
The Pollex Clog was joined by a Pollex Slide in 2023 and will be followed up be a new sneaker in 2024.
Running-Inspired Shoes Ruled Stock X in 2023: These Brands Got Sneakerheads Talking + What Will Rule Resale in 2024
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14 Fast Facts About the History of Crocs
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Crocs Inc. Beats Q3 Expectations, Cuts Outlook on Softer Hey Dude Sales
Crocs Inc. cut its full-year outlook after reporting soft Hey Dude sales and a weaker outlook for the…
Crocs Wants to Breathe New Life Into Old Clogs
Crocs introduced a new Retail Takeback Pilot Program that breathes new life into used shoe styles.
The 2023 FN Achievement Awards Will Honor Sam & Libby Edelman, the Adidas Samba, Roger Vivier’s Gherardo Felloni, Plus Many More
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Crocs Kicks Off Croctober With Crocodile-Embossed Cowboy Boots
The new boot-meets-clog style comes in black and features a glossy crocodile embossed finish.