Crocs
Crocs was created in 2002 by three friends and entrepreneurs — Scott Seamans, Lyndon Hanson and George Boedecker Jr. — who produced the first model of what would become the Crocs Classic Clog. Later that year, the product was unveiled at the famous Fort Lauderdale Boat Show and all pairs sold out. Just four years later, the footwear company went public on the New York Stock Exchange and that same year it made a savvy investment by acquiring the Jibbitz accessory maker for $10 million.
Crocs Inc. is now a footwear industry giant, with nearly $4 billion in revenue in fiscal 2023 — that includes sales of its Crocs shoes as well as sister brand Hey Dude, which was acquired in 2022. By far, the most popular Crocs product is its Classic Clog, which over the years has been reinterpreted through fashion collaborations with Christopher Kane, Balenciaga and Salehe Bembury, as well as partners like Justin Bieber, Bad Bunny and Post Malone. The company credits its success to its quirky brand identity and personalization options, which have attracted a hugely loyal fan base.
Crocs shoes are made from a proprietary closed-cell resin referred to as Croslite, which it acquired in 2004 when it bought the company Foam Creations.
Crocs
Aespa and Crocs Debut New Stomp Lined Clog Collaboration
The K-pop group's collaboration with the footwear brand also includes Aespa x Crocs Jibbitz charms.
Crocs x Hershey’s Collaboration: Price, Styles and What to Know About
The candy-themed shoe collection will include two separate designs.
London Accessories Designers Work Waste, Silk and Crystals Into Innovative Designs
From Piferi to Malone Souliers and Helen Kirkum, London's accessories designers pushed their creativity for…
Levi’s and Crocs Combine Codes
Two of Gen Z's favorite brands have joined forces in the name of comfort and cool.
Hey Dude Shoes Fined $1.95 Million for Misleading Shoppers
The Federal Trade Commission claims the Crocs-owned shoe brand hid negative customers reviews and failed to…
Crocs at the Center of New $1.5 Million Lawsuit Involving Jail and One of Its Inmates
Kelvin Deon Yates is suing the jail housing him for allegedly not providing him adequate footwear for…
Shuffle Board: Changes at Uniqlo, Express and Supreme
Tremaine Emory has exited Supreme following his allegations of systemic racism, meanwhile Brian Atwood has…
Pop-Tarts Collaborates With Crocs on Sweet Clogs That Come With Edible Jibbitz: How to Buy and More Details
Your favorite Crocs accessories are now good enough to eat.
Hey Dude Sales Stumble on Distribution Challenges
The Crocs-owned footwear brand believes a Las Vegas distribution center opening in Q4 will turn things around.
Crocs Inc. Raises Full-Year Outlook After Beating Q2 Expectations
Crocs Inc. has raised its full-year outlook after beating expectations for the second quarter, but the stock…
Lindsay Lohan Stars in MCM x Crocs Collaboration Campaign
The actress fronts the campaign for the MCM x Crocs Mega Crush Clog.
The Barbie x Crocs Collection Is Here Just in Time for the ‘Barbie’ Movie Premiere
Five new pairs of pink Crocs are available to purchase now.
Crocs Sues Competitor for Using Trade Secrets to Create Knockoffs
Kellen McCarvel used "stolen documents to build a rival shoe company, Joybees, to compete against Crocs," the…
Lil Nas X Is Named Crocs’ Newest Global Ambassador
The rapper also fronts the campaign for Crocs' height collection.
Retail Tech: Google’s Virtual Try-On, Crocs Opens Virtual Store, GXO Expands in Germany
Leap, the retail platform designed to help digital natives expand into physical stores, announced a $15…