Consumer Behavior
Is Your Closet Hiding Money? Probably, Depop Reports
A new study from Depop highlights a major shift in consumer finance, with over half of Americans now…
Startup Gets $21M Series A to Help Companies Track AI Search Position
Peec AI announced the funding just four months after it said it secured its seed round.
Tapestry and Google Merge Data, Tech and Creativity to Drive Consumer-centric Growth
Google's Kevin Fried and Tapestry's Sandeep Seth look at consumer behavior, leveraging data and creativity…
60% of Shoppers Stressed by Geopolitics, Personal Finances, Kearney Consumer Institute Finds
Beneath the veneer of the status quo, macro anxieties about the state of the country and everyday financial…
As Holiday Approaches, Consumers Don’t Think Brands Go Far Enough on Loyalty, Personalization
Data from Nift shows that 94 percent of consumers expect more from the brands and retailers they shop with.
Brands Beat Out Governments, Institutions in Consumers’ Trust Ladder: Deloitte
According to a consumer insight report by consultancy Deloitte, brands have an opportunity to forge ahead.
Economic Anxiety Will Prompt 10% Pullback on Holiday Spending, Deloitte Says
Seventy-seven percent of shoppers expect to see higher prices at retail, prompting them to tighten their…
Empowering Today’s Educated Beauty Consumer
Beauty Barrage and Navigo discuss the evolving beauty consumer, underscoring the importance of brands…
Afterpay Unveils Top 2025 Holiday Trends Within Fashion, Beauty and More
The report gives insights into what shoppers are putting on buy-now, pay-later installments.
Harnessing Creativity and AI: How Brands Can Thrive in Today’s Digital-first Media Landscape
The Weber Shandwick Collective's Karen Pugliese discussed how blending human creativity and AI is helping…
Salesforce: AI Will Drive $263B in Global Holiday Spending
The technology company projects that consumers' rising trust in AI systems will benefit brands and retailers…
Consumers May Lean on BNPL for Holiday Spending Amidst Economic Uncertainty
According to data from Afterpay, 21 percent of consumers say they're more likely to shop with retailers that…
Consumers Balk Against More Stringent Returns Policies
According to Blue Yonder data, 84 percent of global respondents would stop shopping with a retailer if they…
PwC: Gen Z Plans to Spend 23 Percent Less On Holiday Purchases
The consulting firm noted that overall consumer spend is expected to decrease by 5 percent, led by Gen Z…
Adobe: Gen AI Shopping Traffic Sees 4,700% Uptick in July
Adobe's survey results show that more than half of U.S. consumers plan to use generative AI to shop this year.