Peec AI wants to help companies peek at the traffic AI agents are bringing to their sites.
The startup revealed Tuesday that it has raised a $21 million Series A round, led by Singular, with further participation from Antler, Combination VC, Identity.VC and S20. The funding, which brings Peec’s total amount raised to $29 million, comes only four months after its seed round was announced.
The platform aims to help brands, retailers and agencies better unpack where their AI-based traffic comes from and to give companies a glance into how they are represented by publicly available AI platforms like ChatGPT, Claude, Gemini and Perplexity.
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As consumers’ use of large-language models (LLMs) for shopping continues to rise—with technology companies betting on the fact that it will become a “new normal” in the same way standard e-commerce did—brands and retailers are scrambling to figure out how to meet consumers where they are.
Retail giant Walmart has inked a partnership with OpenAI to allow consumers to buy its items directly in ChatGPT; Amazon has developed its own AI shopping assistant, Rufus, to usher consumers through the discovery process; Wayfair and Quince signed on to Google’s Buy For Me initiative and myriad Shopify retailers are considering agentic commerce-led partnerships with technology companies.
But in many cases, working to meet consumers where they are starts with tracking where they have been. Still, using legacy analytics systems to track a new wave of commerce can be both difficult and slow going. Peec AI wants to help bridge those gaps for marketers.
Marius Meiners, the company’s CEO and co-founder said the systems the company uses to report back to its clients can’t be replicated by existing, internal models.
“While AI search may appear simple on the surface, achieving accuracy, context and reliability at scale is a complex challenge,” Meiners wrote in a blog post. “Our strength lies in the infrastructure beneath the product: a proprietary data pipeline that maps source influence, visibility and sentiment across major AI engines in real time.
Peec already has more than 1,300 clients, and the company said it has been adding more than 300 clients monthly. Its customers come from a variety of industries, but one publicly disclosed fashion client is luxury watchmaker Breitling.
With the newest round, Peec’s founders, Daniel Drabo, Tobias Siwonia and Meiners, plan to open offices in New York, add more than 40 new members to their team and broaden the startup’s abilities to provide a more cohesive marketing analytics tool as AI changes.
Henri Tilloy, partner at Singular, said the startup is positioned to do that.
“AI search is rewriting the rules of discovery, and Peec AI is the team redefining how brands show up in that new landscape,” Tilloy said in a statement. “AI marketing is a very nuanced and vibrant new product category where technical challenges emerge in real time as the market expands. Building for scale and reliability, while delighting customers is a challenge in a market moving so quickly. Peec AI combines depth, design, technical excellence and ruthless product velocity in a way that is rare at this stage.”
