Men’s denim is ready for a season of ease.
Brands have turned to vintage influence, Western roots and coastal cool as inspiration for their Spring/Summer 2026 men’s collections. They’re delivering relaxed styles built for comfort, with looser fits, lighter fabrics and sun-streaked washes dominating the market for next year for a consumer interested in an effortless, easygoing feel. The market has displayed an openness for deviations from the status quo, and brands are counting on nostalgia-tinged, casual-coded styles to keep propelling their men’s businesses.
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Off the Cuff dives deeper into these ideas. In this content series, creatives and executives from crowd-favorite denim brands share more about the trends, ideas and innovation shaping their upcoming men’s collections.
Here, Eran Kaim, Scotch & Soda‘s chief product officer describes how the brand captures the spirit of the West this spring through sun bleached fabrics and washed denim.
On the men’s business: Since we refined our denim vision and assortment in our F/W ’24 collection, we’ve experienced a strong positive response across multiple markets. Our e-commerce platform continues to lead in denim sales, reinforcing its importance as a primary channel. Retail stores and wholesale partners now benefit from streamlined replenishment of key fits and washes, ensuring consistent availability and supporting sustainable growth.
On fits and washes: Our S/S ’26 collection draws heavily from our seasonal theme, Way Out West, showcasing a diverse range of fits. From authentic straight-leg cuts to flared silhouettes and workwear-inspired styles, the lineup reflects a noticeable shift toward looser, more expressive shapes, while still offering classic, timeless options.
Vintage-inspired blues continue to be essential, but this season we’re also introducing standout shades such as sun-bleached and faded yellow tones. These washes capture the essence of a sun-worn desert aesthetic, in line with our collection’s narrative.
On non-jean denim styles: This season, we’ve expanded our offering to include a denim jacquard fabric, crafted into coordinated shirt and short sets that add a unique, textured dimension to the collection. For more classic tastes, our chambray shirts—featuring signature Scotch & Soda detailing—offer a polished yet relaxed option.
Additionally, for pre-Spring 2026, we’ve reintroduced our iconic denim jacket, now refreshed with heritage-inspired embroidery in celebration of our 40th anniversary. Seasonal washes will also be available to complement summer styling.
On inspiration: Our collection, Way Out West, is inspired by the nomadic charm of Marfa and the boundless creativity of the Texas desert. Marfa embodies a free-spirited approach to living—where art, community and self-expression unite under vast open skies. This ethos informs our latest collection, distilling desert craft through a modern lens.
Hand-finished embroidery, sun bleached fabrics, washed denim and soft tailoring pay homage to tradition while embracing effortless ease. Rooted in movement and individuality, Way Out West reflects the spirit of the modern nomad—where creativity knows no limits, and the journey is the destination
On opportunities: We’re observing significant momentum in seasonal trousers, statement shirts and knitted sweaters. Outerwear, in particular, presents strong potential for future growth—both in terms of stylistic innovation and category expansion.
This article was published in SJ Denim’s fall issue. Click here to read more.
