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Consumer Behavior

How Generative AI Can Help Overcome Information Overload in Online Shopping

Accenture's latest report reveals that generative AI has the potential to simplify decision-making in…

How Beauty Brands Are Incentivizing Loyalty Among Gen Z

Alternative payment company Catch incentivizes customer loyalty through its tangible dollar rewards.

U.S. Consumers Lag in Global Sustainability Sentiment, According to ESW Report

The latest Global Voices survey indicates U.S. shoppers are less environmentally conscious than their…

Consumer Stress Index Shows Global Relaxation Amid Geopolitical and Economic Complexities

Kearney's latest report reveals nuanced factors influencing stress, highlighting the role of media coverage…

U.S. Consumers Consider Sustainability Less Now Than They Did Last Year

New data from ESW shows U.S. consumers lag behind global averages when it comes to "sustainability sentiment."

Etsy Has Nine Major Trend Predictions for Spring and Summer

The global community of small businesses analyzed its consumer behaviors and its shopping search data to find…

MMP Survey Uncovers Summer Business Priorities: Interactive Training and Mobile Tech Investment

Retail and hospitality sectors harness technology for customer engagement and operational efficiency while…

Klarna Launches ‘Wikipink’ in a Bold Move for Greater Transparency in Credit Industry

In collaboration with The Harris Poll, Klarna aims to challenge traditional credit models, revealing…

Mmgnet Group’s New Consumer Report Sheds Light on 2024 Fashion Shopping Trends and Preferences

The report is part of Mmgnet's "Actionable Insights Program."

American Consumers Are Spending Tax Refunds as ‘Free Money’

A sizable portion of Gen Z and Millennials are using their tax refunds for splurging on nonessentials.  

Navigating the Reverse Commerce Market

Arrive Recommerce's Mariana DiMartino talks reverse commerce opportunities for new revenue streams, as well…

Spring’s Hottest TikTok Trends Are Coquette Bows, Knitting, Hydration Tumblers and Lip Oils 

A report by Faire looks at the latest spring trends trending on social media. 

EXCLUSIVE: Which Trends Are Making It From Spring Runways to Consumer Closets? Psychology Says the Answer Is Rooted in Nostalgia  

Zanna Roberts Rassi and Shakaila Forbes-Bell break down data from Afterpay and reveal how shoppers are…

Diane von Furstenberg, Lo Bosworth, Rupi Kaur and More, Celebrate the Official Launch of Breadwinner

J.P. Morgan hosted the inaugural event led by Daniella Pierson and Kristin Lemkau.

Who’s the Aspirational Luxury Consumer? Many Different People

A new McKinsey & Company study presented during the Zalando and Camera della Moda's Changemakers in Luxury…