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Consumer Behavior

Gen Z and Millennials Are Traveling to Attend Sporting Events

The rise of sports tourism in major global cities has become a new consumer behavior trend. 

The Top Four Trends Fashion Lovers Are Saving on Their Coachella Pinterest Boards

With tens of millions of searches on Pinterest, the platform shares predictions for the top trends attendees…

U.S. Consumers Prioritize Sustainability Despite Inflation, Reveals Blue Yonder Survey

A steady increase in sustainable shopping, a willingness to pay more for eco-friendly products, and scrutiny…

Emerging Tech Advancements Are Paving the Way in the Retail Industry 

A new Mastercard Signals report look at how emerging tech will change the commerce world.

The Two Trends Researchers Say Will Influence Consumer Behavior in 2024

Global research from Bazaarvoice Inc. reveals how macroeconomic factors are influencing consumer behaviors.

Local Cities Reap Benefits During Major Live Events 

A new Bank of America study finds that local cities receive economic boosts during live events and concerts.

Gen Z and Millennials Depend on Tax Refunds This Season, Cost of Living to Blame

A new report finds that Americans will use their tax refund to pay for necessities, with repayment of student…

Increased Cost of Living Isn’t the Only Factor Driving Change in Gen Z’s Consumer Behavior

Youth-centered company Her Campus' Genzology study breaks down the young generation's nuanced perspectives on…

Credit Card Installment Plans Are a Boon for Merchants and Consumers, According to New Study

Credit card installment plans boost sales and satisfaction, reveals Splitit-Pymnts study.

A Retail Road Bump? January Sales Growth Slows to 0.6%

Year-over-year sales had their worst showing since May 2020 last month.

Brands Are Spending More on Digital Ads, but Web Traffic and Conversions Are Still Declining

The cost per web visit has risen almost 10 percent, according to to a Contentsquare 2024 report, but mobile…

American Consumers Find Events Harder to Enjoy as Fees See Price Hikes

A recent survey by Credit Karma looks at how consumers are being priced out of live entertainment and events.

Consumers Brace for Economic Uncertainty With Reduced Spending and Brand Loyalty

Robert Gorin, consumer practice leader at Getzler Henrich, said retailers need to brace for more frugal…

Tommy Hilfiger, Gabby Thomas to Speak at ‘The Wear House’ Event During SXSW in Austin

The event explores the importance of narratives in reaching Generation Z.

Temu Study Finds Price is Paramount Concern

A whopping 78 percent of consumers surveyed said they price compare online prior to making a purchase.