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Consumer Behavior

Consumers Harbor Hesitations About AI’s Place in Retail

New data from Square and SOTI shows, despite retailers' excitement, technology still has a ways to go to meet…

Could Consumers’ Splurging Habits Be Making a Rebound?

Data from 5WPR's annual consumer behavior survey dives into sentiments around saving versus splurging.

Etsy’s Gifting Survey Unwraps the American Psychology of Gift-giving

The company used its learnings to launch its Gift Mode hub to reimagine gifting that pairs AI technology with…

Gen Z and Millennials Are Obsessed With Being Rich 

A new study from Credit Karma looks at "money dysmorphia" consumer behavior and its effects on younger…

Survey Reveals Where Americans Believe AI Holds the Most Retail Value

Research from Intellias examines U.S. consumer awareness of the increasingly adopted technology and its place…

Ozempic Not Shrinking Plus-Size Market—Yet

Fashion and apparel retailers could be catering decisions toward the 10 percent of the adult population…

Consumer Survey Reveals Where Americans Believe AI Holds the Most Value in Retail

The research from Intellias examines U.S. consumer awareness of the increasingly adopted technology and its…

Intellias Study Highlights Rapid Adoption of AI in U.S. Consumer Shopping Experiences

The company said 33 percent of U.S. consumers use generative AI tools, but concerns about data security…

Capgemini’s Consumer Report Reveals Evolving Trends and Lasting Sentiments

Among the highlights of the report, the company finds the impact of generative AI and a rise in social…

Despite Economic Woes Young Consumers Want to ‘Live in the Moment’

Kaitlin Walsh-Epstein, marketing officer at Laurel Road, shares insights behind recent consumer spending…

What the Mob Wives Aesthetic Trend Highlights in 2024 Consumer Behavior

As new trends take hold on social media, consumers shift from minimalist to maximalist.

American Millennials Are Putting Love on a Budget This Valentine’s Day

Consumer survey data from Trustpilot shows despite pressure, many will be spending less on the holiday.

The Consumer Behaviors That Keep Retail Executives Up at Night

EY's inaugural consumer products and retail executive pulse reveals where the industry is feeling pressure…

Texting Surpasses Email and Phone Calls as Preferred Customer Support Channel, Reveals EZ Texting Survey

The poll found that 35 percent of consumers favor text messages for convenience messaging, marking a…

Gen Z Women Seeking Work-life Balance Lean Into the Quiet Shopping Trend

New data from Rakuten shows quiet quitting has inspired new consumer behaviors.