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Consumer Behavior

Consumers Remain Skeptical of Shopping on Social Media

A recent report by AiBuy reveals a distrust among social commerce but looks at potential growth through…

Kizik’s Bradley Johnson Discusses Enabling Discovery for Innovation Hungry Consumers

The senior director of footwear design shares insights behind the brand's successful outdoors collection and…

Rising Cost of Living Is Having a Cross-generational Impact

A recent survey from Credit Karma finds nearly a quarter of American parents of adult children are providing…

What to Watch: New Year, New Consumer – What to Expect From 2024’s Shopper

In short, many want to spend less but shop sustainably — and do it all on TikTok.

Global Wellness Economy Soars to $5.6 Trillion in 2022 Amid Strong Recovery Post-pandemic

The Global Wellness Institute's latest data reveals sustained growth over the next five years.

Caution Remained Key for Consumers in Holiday Spending

Reports by M1 and Accrue Savings find that consumers prioritized spending on everyday necessities while…

Mindbody and ClassPass Dissect a Year of Fitness and Wellness Trends

The companies analyzed tens of thousands of reservations from 2023 to reveal top fitness and wellness habits…

AlixPartners Forecasts Tightened Belts in 2024

A new report sheds light on evolving consumer priorities amid economic uncertainty.

Dana-co’s Zvi Ertel Shares an Intimate Look at Today’s Lingerie Market

Despite a challenging landscape with a lot of recent changes, the company sees the opportunity for growth in…

Circana Reports Mixed Results for Tech Sales During Black Friday and Cyber Week

Consumer electronics agency Circana reveals a shift in holiday tech spending trends, with value-focused…

Return Fees’ Unsubtle Impact on Consumer Behavior

Trustpilot's latest consumer survey reveals an increase in intent to buy in bulk and return to save on…

Return Fees’ Unsubtle Impact on Consumer Behavior

Trustpilot's latest consumer survey reveals an increase in intent to buy in bulk and return to save on…

Consumers Are Concerned Over Cost of Living  

New research looks at the ways consumers are seeking out ways to help their 2024 financial goals.

Small Businesses Struggle to Meet Millennial and Gen Z Consumer Expectations, GoDaddy Surveys Reveal

Despite identifying younger generations as key audiences, small businesses fail to provide the convenience…

Shoppers Turn Doom Scrolling Into Doom Spending

Credit Karma's Courtney Alev shares insights behind the latest shopping trend for stressed consumers.