Consumer Behavior
Salesforce Updates AI Software for Improved Consumer Experiences
The solution provider has unveiled new features to resolve friction points encountered during the shopping…
Study Shows Accessories Dominate Mother’s Day Purchases
Handbags were the most popular gifts for the holiday.
Despite Economic Uncertainty, Luxury Touts New Consumer Cohort, Market Bright Spots
In the U.S., New York, Miami and Los Angeles are expected to experience continued demand for luxury retail…
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As Market Shifts, LuisaViaRoma Offers ‘Timeless Luxury’
Maria Giovanna Matteini and Giulia Boeri, PR and communication specialists at Italian luxury retailer…
How Malls Can Satiate Consumer Desires for Experiences
Stephen Lebovitz, president and chief executive officer of CBL Properties, explains.
Consumers Wary of Future, Tighten Purse Strings
CPG sales in Q1 were low, reflecting conservative spending across demographics.
Wal-Mart Grabs Top Positions in Most Effective Ads Ratings
Retailers tracked by ABX ran about the same number of ads in April as they did in March.
Pitney Bowes Updates Solutions for Improved Consumer Engagement
The upgrade supports cross-channel, highly personalized strategies from retailers and brands.
Think Tank: How Luxury Brands Can Keep Up With the Rental Economy
Thomas Marks, vice president of marketing at Stitch Labs, explains.
Hospitality Industry Draws Map for Retailer Success
The hospitality industry has embraced new technology to improve patrons' stays, and retailers stand to learn…
Study: Retailers Failing to Meet Consumer Expectations
Customer experiences continue to fail despite invigorated strategies realized in bricks-and-mortar stores.
How to Build Brand Awareness in Cluttered Digital Shelves
A survey reveals how to approach online shoppers to maximize intrigue and purchases.
Think Tank: How Disappointment Can Recondition Consumers
Jordan Barker, principal at Bark Equities, has a formula for retraining markdown-hungry consumers.
Teens Present Obtuse Mobile Marketing Opportunities
Generation Z has highest usage on mobile than other devices combined, but are faster to skip ads than older…
Beauty Online Shoppers: Avid, Yet Frustrated on User Experiences
A recent report portrayed the consumer climate as eager for personalized content and enhanced customer…