celebrity denim
American Eagle Activates ‘Jeans Country’ Campaign at Stagecoach
The brand served as the exclusive apparel and denim sponsor of the two-day country music event.
Denim Fashion at Coachella 2026
The denim fashion was as eclectic as the entertainment at Coachella 2026.
Good American Announces Third Dolly Parton Collaboration
The collection features Parton's butterfly symbol.
WWD Recommends
Celebrities Embrace Flare Jeans and Distressed Denim Trends
Fashion and sporting events drew out celebrities, many of whom stepped out in statement denim.
How Celebrity Stylists Are Reimagining Hudson Jeans for a New Generation
Danielle O'Connell and Alix Gropper bring their "tomboy femme" aesthetic to the premium denim brand.
Frame Expands Amelia Gray Collaboration With New Denim Drop
Almost 4,000 customers on the restock waitlist for The Gray.
Levi’s Kicks Off ‘Behind Every Original’ Campaign During Super Bowl LX
The ad is part of a broader campaign that spotlights culture curators with Levi's products as the anchor.
Celebrities Steps Out in Double Denim, Tailored Looks
Head-to-toe denim has become a go-to look, turning up everywhere from courtside seats to red carpets.
Style Evolution: Bad Bunny Trades Ripped Skinnies for Designer Denim
The Latin superstar traded in his beat-up jeans for designer denim.
The Biggest Denim Stories of 2025
The biggest headlines shaping the denim industry in 2025 were driven by political forces and carried an…
The Denim Hot List
From Mahmood to Beyoncé, meet this year's top denim trendsetters.
Style Evolution: Troye Sivan’s Shift From Sprayed-On Skinnies to Big-Time Baggy
How the pop star went from tight skinnies to fluid, wide-leg denim shaping his current fashion era.
Frame Launches Collections with Amelia Gray and Ritz Paris
Relaxed denim anchors the collaboration with Gray.
American Eagle Turns to Martha Stewart for Its Holiday Campaign to Bridge Generations
Stewart will be appearing in videos for the Gen Z brand.
Back in Blue Jeans: Celebrity Fall Denim Trends
The closet staple is getting a lot of wear time.