Frame is growing its collaboration with model and actress Amelia Gray.
After the success of the Frame x Amelia Gray collaboration last November, the brand is bringing back its hero silhouette, The Gray, alongside new colorways and an all-new petite version.
The Gray, a ’90s inspired low-rise flare in a rigid denim with a 34-inch inseam, sold out last fall and generated almost 4,000 customers on the restock waitlist. At the time of the launch, Gray said the collection felt “extremely personal” and represented an elevated look “without overthinking it.”
Related Stories
The latest drop includes a restock of The Gray. The jean—described as Gray’s “dream jean,”—is available in Tolerate and Astral and two new washes, Rapture and Au Natural Clean.
Expanding the offering further, Frame debuts The Pixie Gray, a petite version of the silhouette, available in all four colorways.
The jeans retail for $198 and are available now exclusively on Frame’s website and in stores.
Frame released a new campaign for the restock. Shot in Gray’s hometown of Los Angeles, the campaign documents a day in her life photographed by Quentin de Briey and styled by longtime collaborator Mel Ottenberg.
Frame’s initial partnership with Gray began in 2024 when she starred in the brand’s spring campaign.
