Frame unveiled its first collaboration with Amelia Gray, the model, actress and the daughter of actors-turned-reality TV stars Lisa Rinna and Harry Hamlin.
Relaxed denim anchors the collaboration, which Frame describes as “an aesthetic dialogue between the ease of Los Angeles and the elegance of Paris.” Fits include The Gray, a low-rise wide-leg flare with an extra-long 34-inch inseam to elongate the leg; The Detour, an oversized, low-rise barrel jean; and The Jort. a knee-length short.
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All jeans are made with 100 percent and come in authentic medium to dark indigo washes and black.
“This collection is extremely personal to me. I’ve been a customer and fan of Frame for so long that designing with them felt like the right moment to finally express what I’ve always looked for in the perfect capsule collection. I paid attention to everything—the color, the washes, the fit, the fabric. I wanted pieces that elevate a look without overthinking it—clothes you can wear anywhere, in any moment, and still feel like yourself,” Gray said in a statement.
A plaid mini skirt and matching zip-front top, and a cropped knit tee and mini skirt are inspired by Kate Moss. The collection also offers a faux shearling coat, a leather bomber jacket, tanks and tees
The Hollywood offspring has been in Frame’s orbit for several seasons. She starred in the brand’s Spring/Summer 2024 campaign shot at the legendary Chateau Marmont in West Hollywood.
This week Frame also launched the fifth drop of its collaboration with Ritz Paris, featuring men’s, women’s, and unisex designs inspired by to the “golden era of Parisian travel and leisure.”
As with seasons past, the 30-piece collection features the luxury hotel’s scripted logo and crest. Tops consist of unisex cashmere sweaters and sweatshirts, men’s polo rugby shirts and overshirts and women’s mesh bodysuits and half zip polos. The collection also introduced a women’s hunting jacket and Nova jacket, a cropped jacket with sculpted shoulders and dual rows of gold crest buttons.
Denim pieces include an embroidered denim shirt, men’s baggy jeans and a Ritz version of Frame’s bestselling Ruler jean for women.
The limited-edition collection is available online and at 18 Frame stores as well as luxury boutiques and department stores globally with prices ranging from $148- $1,298.
