bras
Urban Outfitters Partners With Parade
The limited-edition collection marks the innerwear brand's first run at physical retail.
LoveShackFancy Releases Its Own Lingerie Collection
The eco-friendly collection launches online and in stores today.
EXCLUSIVE: Rebecca Taylor Dives Into Swimwear With Fisch Swim
New York meets St. Barths in the limited-edition collaboration.
Rihanna Releases Second Lingerie Pride Collection
The innerwear brand will celebrate with a Savage x Fenty Pride truck in Los Angeles later this month.
Victoria’s Secret’s ‘House of Victoria’ Hit on Wall Street
Shares of the lingerie and beauty retailer surge despite top- and bottom-line quarterly declines.
Victoria’s Secret Latest Retailer Hit by Supply Chain Headwinds
But company shares rose after meeting Wall Street's expectations.
Victoria’s Secret Launches VS&Co-Lab to Highlight Other Brands
The retailer said the platform represents its continued commitment to promoting inclusion and diversity.
Walmart’s Sustainable Lingerie Brand Kindly Grows to Include Maternity and Loungewear
The brand's expanded assortment is part of Walmart's continued push to be a fashion destination.
Walmart Launches Activewear Brand Love & Sports
The launch is the latest in Walmart's strategy to elevate its fashion status.
ThirdLove Buys Kit Undergarments for Undisclosed Amount
The intimates brand was founded by celebrity stylists Jamie Mizrahi and Simone Harouche.
Victoria’s Secret Taps Into Tween Market With Launch of Happy Nation Brand
The gender-inclusive brand is for tweens aged eight to 13.
EXCLUSIVE: Now You Can Get Into Kim Kardashian’s Skims in Two Hours
The innerwear brand is offering L.A. shoppers two-hour delivery.
EXCLUSIVE: Roman Sipe Named Creative Director of Men’s Division at Cosabella and Journelle
Sipe will also cross collaborate on the luxury lingerie brand and boutique's women's division.
Lingerie Trade Show Curve in Full Swing in New York
The intimate apparel trade show makes an appearance in New York, before moving to L.A. next week.
Victoria’s Secret’s Comeback Includes Underwear for Teens, Plus-size and New Moms, Among Others
CEO Martin Waters says, "the haters have gone away…people we know and love are proud of us again."