bras
Bare Necessities Picks a President
Salima Popatia takes on a new position at the online retailer of intimate apparel.
Estonia’s President and First Lady Help Strengthen Fashion Diplomacy in New York
The SoHo boutique Canvas welcomed many Estonians to a cultural event Wednesday night.
Rosario Dawson Talks EBY’s Latest Campaign for the Pain-free T-shirt Bra and Challenging the Notion of ‘Discomfort as Normal’
The actress is also an investor in the company and a longtime friend of cofounder Renata Black.
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EXCLUSIVE: Dryer-safe Bra Brand Huug Raises $6 Million Series A
With the funding, the brand will further scale its business, which is expected to reach between $7 million…
Knix Launches First Wired Bra
The intimates company is expanding its lingerie category with the debut of its first wired bra, the FreeFlex…
Olivia Munn Shares Breast Cancer Journey, Reveals Mastectomy Scars in New Skims Bra Campaign Encouraging Early Detection
The bra campaign is a partnership with the Susan G. Komen breast cancer foundation.
The 12 Best Front Closure Bras for Comfortable Support
Experts share what to look for in top front hook bras for small to large busts.
Marie Helvin Stars in Bluebella’s Valentine’s Campaign
The 71-year-old fashion model, who was previously married to David Bailey, is back at work again after…
The 11 Best Nipple Covers for Weightless Coverage and Shaping
Including silicone pasties and breast tape for swimsuits, backless dresses, white shirts, and more.
Victoria’s Secret Icon Collection Brings Back Familiar Faces
Featuring custom-lift technology, the star of the Victoria's Secret Icon collection isn't the star-studded…
FullBeautyBrands Acquires Cuup, a Digitally Native and Size-inclusive Intimates Brand
The Cuup acquisition comes on the heels of FullBeauty's acquisition of Eloquii Inc. in April.
Tommy John Celebrates 15 Years, Looks to the Future
The underwear brand will continue to grow within its universe by expanding owned stores and wholesale.
Rihanna’s Lingerie Disruptor Believes in Fitting Room Technology
Savage X Fenty's Atlanta store now offers new-and-improved fitting room technology from Fit:Match.
EXCLUSIVE: Bluebella Taps Self Esteem for Valentine’s Day
The lingerie brand is reframing the lover's holiday as a festival for self-love.
Hanro Moves to Manhattan’s Upper East Side
The concept shop is the Swiss brand's third store Stateside.