bras
EXCLUSIVE: Lizzo’s Next Venture in Bras
The singer's Yitty brand is in expansion mode.
Stripe & Stare’s Sustainable Formula
The British-based brand has created an underwear success story.
Macy’s Fitting Approach to Bras
The retailer has deployed Fit:Match technology at 10 department stores.
Victoria’s Secret Prepares for Challenging Holiday Season as Shoppers Remain Cautious
Company shares fell after the retailer's quarterly sales declined.
American Eagle Outfitters’ Stock Jumps 18.2%, Profits Slide
But the retailer says inventories are under control even as inflation persists.
The Backstreet Boys Are Back — in Their Underwear
The '90s boy band has teamed up with MeUndies to celebrate the holidays. Meanwhile, the band grieves the…
Walmart Introduces Intimates and Sleepwear Brand Joyspun
The mass-channel merchant is hoping to gain market share in both categories around the holidays.
Lingerie Brand Harper Wilde Plans to Expand Sizes to 6XL, Adds Sleepwear
"It speaks to the demand," Jane Fisher, cofounder of Harper Wilde, told WWD.
Rihanna’s Savage x Fenty Unveils Sportswear With Help From Adam Selman
The collection includes lingerie-inspired pieces and a new cast of campaign characters.
Victoria’s Secret Lays Out Next Transformation Steps During Investor Day
CEO Martin Waters talked to WWD about the evolving makeover, more lingerie, the updated fashion show and…
EXCLUSIVE: Bluebella Partners With Designer Ashish for Bedazzled Lingerie
The collection includes glittery bras, sparkling slipdresses, jeweled panties and body jewelry.
Vanessa Hudgens and Fabletics Team Up on Fall Capsule
The actress embraces the shift from summer to "spooky season."
Underwire Bra Sales Surge as Pretty and Political Trends Converge
Sales of sexier styles are up across all ages, while also playing into the post-Roe v. Wade political moment.
Victoria’s Secret CEO Addresses Viral TikTok Song
He didn't dispute the message of a viral video describing Victoria's Secret as "an old man who lives in…
EXCLUSIVE: Hanky Panky Opens First Brick-and-mortar Store
The lingerie brand is opening a 600-square-foot shop in New York.