bras
Brayola Raises Another $5 Million to Grow Intimates Site
The fledgling e-tailer is looking to improve its functionality and expects sales to keep growing.
Champion Celebrates 40th Anniversary of the Jogbra
The first iteration was created by stitching two upside down jock straps together.
Triumph Launches a New Premium Subbrand
Named Florale by Triumph, the line will bow in September.
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The Biggest Trends in Intimate Apparel Right Now, From Pajama Dressing to Bralettes
The intimate apparel industry is at a breakpoint.
Serena Williams Makes No Excuses for Olympics Loss
The tennis star also discusses her fashion sense.
Millennials Favor the Natural Silhouettes of Bralettes
Millennials are rejecting padded and push-up styles for a more natural silhouette afforded by the bralette.
Blush Launches Redesigned Web Site, Shifts Business Strategy
The Montreal-based intimate apparel brand, which launched in 1988, is focused on providing newness along with…
Millennial Women Buy Bras More Often Than Older Generations
It's news to no one that the Millennial love for athleisure has caused clothing stores to carry more casual…
True & Co. Launches Mobile Try-on Truck
The mobile fit-shop will provide bra fittings throughout the United States.
How True & Co.’s Michelle Lam Found What Women Want in a Bra
Using customer feedback to make personalized recommendations worked almost too well in the early days of this…
Michelle Lam Makes Data Sexy, One Bra at a Time
Michelle Lam, the founder of intimates e-tailer True & Co., is working to dramatically change the way women…
Innerwear Brands on Their Best-Selling Bras
According to innerwear brands, bras that are either sexy or sporty are driving business. Six brands tell WWD…
New York-Made Indie Lingerie Label Only Hearts Knows Who Makes Its Knickers
"The challenge or the sad, sad part is when we started we would have six guys a day knocking at the door…