branding
How to Build a Footwear Brand with a Voice
From efficient sourcing and product design, to public relations and social media, it isn’t enough to just…
Facebook Users Really Like Levi’s
With nearly 1.3 billion users on Facebook daily, the social media site continues to be a place for brands to…
Nike & Amazon Foster Meaningful Brand Connections That Win at Retail
Many clothing brands, including Levi’s and Nike, are successfully capitalizing on consumers’ emotions. MBLM…
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Kate Spade on How Clear Branding Wins in the Battle for Mindshare
In any one day, there's more content produced than can possibly be consumed in an entire lifetime.
GiGi New York Threatens to Sue Tommy Hilfiger Over Gigi Hadid Branding
Leather accessories brand GiGi New York has threatened to sue Tommy Hilfiger following Hilfiger’s new…
On Trend: Chatterbox Denim
Call it the emoji effect. Denim for Autumn/Winter 2017-18 has something to say, and it is choosing to say it…
For Consumers, Brand Logos are a Seal of Approval
One of the cool things about brand logos is how, in a sea of packaged products, a simple symbol can tell…
WHY by Kingpins Emphasizes the Need for Branding
New denim innovations call for new marketing and branding tactics. WHY by Kingpins, a new show created by…
Avery Dennison RBIS Opens LA Customer Design and Innovation Center
Avery Dennison RBIS, a global leader in labeling and packaging materials and solutions, recently opened a…