CFOs Take Center Stage at Global Fashion Summit
branding
Is Nike’s Next Focus an Expanded Presence in Team Sports?
Professional team sponsorships in soccer and lacrosse will help Nike expand and build out its presence in…
Cotton Incorporated Creates CMO Role, Unifies Marketing Teams to Support ‘Demand-Building Mode’
Looking to stimulate demand for cotton across the supply chain, Cotton Incorporated has created a new chief…
Ksubi Creative Director Pip Edwards on Enduring Brand Authenticity
How does a label last 20-plus years in an industry built on burnout?
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Bluezone Trends: Reinvent Your Brand DNA
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TENCEL™’s Latest Brand Evolution Highlights Material Innovation and Environmental Impact
In response to the evolving landscape of the industry and priorities of consumers, the TENCEL™ brand…
Introducing the Updated TENCEL™ Brand Identity
To communicate its ethos and commitment, Lenzing is introducing a revamped brand identity for its flagship…
Lenzing’s Mission to Safeguard TENCEL™’s Trademark and Long History
Since 1992, Lenzing's TENCEL™ brand has built its reputation among industry partners and brands.
What the Seal of Cotton Stands For
In 1973, Cotton Incorporated turned cotton from an agricultural product into a brand with the introduction of…
Here’s Why the Seal of Cotton Can Benefit Fashion Brands
Brands and manufacturers can leverage the popularity of the Seal of Cotton in a range of marketing efforts.
Under Armour Victorious in Trademark Infringement Suit
Activewear brand Armorina must change its name after a court found it liable of trademark infringement…
Lenzing Upgrades E-Branding Service Platform
The upgrades offer enhanced transparency across the value chain.
Rudolf Marks Centennial with Modern Rebrand
German chemical firm Rudolf GmbH is debuting a new branding look for its 100th birthday.
Are Too Many Brands Losing Sight of Their DNA?
Denim expert Tilmann Wröbel urges brands to "just say no" to every trend that cycles through.
How Brand Licensing Keeps Retailers Visible In A Shifting Landscape
Experiential marketing, like pop-up shops and social-media integrations, is one way brands can use licensing…
Take Action: Patagonia Site Connects Consumers to Causes
Here's why outdoor apparel giant Patagonia believes the time is right to connect concerned consumers to the…