Back to School
With School Openings Up in the Air, Back-to-School Shopping Goes Back to Basics
At the virtual Texworld USA show, analysts said that heading into the back-to-school season, consumers are…
Will Old Navy and Aerie’s New Back-to-School Collections Save a Virus-Shaken Season?
Despite unprecedented uncertainty swirling around this back-to-school season, fashion is giving young…
Back-to-School Uncertainty is Forcing Brick-and-Mortar’s Evolution
As many remain wary of the risks of visiting in brick-and-mortar stores, retailers are taking proactive steps…
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American Eagle Bets on Stretch Jeans for Back-to-School
American Eagle debuts back-to-school campaign featuring TikTok star Addison Rae and new stretch denim fits…
Levi’s Debuts Backpacks Made Completely From Plastic Bottles
Denim brand Levi's revamped two of its backpack styles to include 100 percent recycled polyester sourced from…
Can Apparel Retailers ‘Unpack’ Unsold Inventory for Back-to-School Season?
Given the unique circumstances of the upcoming back-to-school season, apparel retailers might have a chance…
Stores Take Cautious Course in Perplexing B-t-s Season
Computers and other at-home learning tools will outpace apparel sales.
Hollister Turns to TikTok for Back-to-School Campaign Featuring Bill Nye
Hollister's denim back-to-school campaign features Bill Nye and TikTok stars experimenting in the jeans lab.
Sorry Parents, New Shoes Are the Back-to-School Purchase You Can’t Skip — Virtual Learning Or Not
Children can be subject to a bevy of health issues if they wear ill-fitting shoes.
Back-to-School Spending to See Increases This Year–Just Not in Apparel
Back-to-school spending won't be the typical boon for apparel businesses this year.
How Apparel Sellers Can Tackle Back-to-School Amid Mounting Uncertainty
Most parents are adopting a "hope for the best, plan for the worst" attitude, and plan to put comfort above…
‘Safety’ Top-of-Mind for Back-to-School Shoppers
For consumers, the upcoming back-to-school season will be unlike any other.
Back-to-School Shopping Will Experience New Shifts in Consumer Behavior Amid Uncertainty
Data from Deloitte finds parents seeking to balance purchase drivers with safety and security.
Hundreds of Shoe Retailers Bank on Back-to-School Shopping to Boost Their Businesses Every Year — What They Have to Do Now
Uncertain school openings could mean buying's put on hold for some parents.
Back-to-School Shopping Is Tablet-first, Saved for Weekend
Back-to-school shopping is best saved for tablets — and for weekends, according to marketing platform…