Back to School
Inside Dick’s Sporting Goods’ New Strategy for Foot Locker: Clearer Storytelling, Better Editing
The 11-store Fast Break pilot program for Foot Locker has been expanded to an additional 10 doors in Los…
FIT Adds Associate Degree Program for Cosmetics and Fragrance Marketing
The program will commence during the 2026-27 academic year.
Quality & Durability Sought for All That Back-to-College Stuff
As today's undergrads arrive to campus, they'll be ferrying in all the comforts of home.
WWD Recommends
This Back-to-School Nonprofit Is Helping Students Thrive Through Sneakers
The second annual Sole Scholars Champion Packs giveaway takes place Saturday.
Passing Grades for Back-to-school Shopping
Fears that the season would be a big flop are proving to be unfounded.
Beyond Price: How to Deliver to Parents & Kids This Back-to-School Season
Retailers should expect shoppers to be scoping out sales and promotions, yet still seeking value and…
Value Is the Key Theme This Back-to-School Season
As tariff-driven price increases loom, retailers are emphasizing can't-miss deals, BOGO promotions, free…
Value’s The Key Theme This Back-to-School Season
As tariff-driven price increases loom, retailers are emphasizing can't-miss deals, BOGO promotions, free…
Denim Anchors H&M Kids’ Back-to-School Collection
The collection draws inspiration from a range of autumn themes.
Early School Shopping Triggered by Inflation Fears, Deals at Stores
Though not yet fully realized in the price of goods, new tariffs are nevertheless impacting consumer shopping…
Will Target’s Back-to-School Deals Lure Weary Consumers?
Target will offer 30 percent off on select kids' shoes during its bts event starting this Sunday for one week…
Academy Sports + Outdoors Is Helping Shoppers Stretch Their Budgets for Back-to-School: Here’s How
Outdoor sports retailer Academy Sports is holding prices on kids' apparel, footwear from last year, and…
Will Target’s Back-to-School Deals Lure Weary Consumers?
Target will offer 30 percent off on select kids' shoes during its bts event starting this Sunday for one week…
Wrangler Drops Back-to-School Collection with State Bags
The collection includes two cotton jean jackets.
Tariffs Are Weighing Heavily on the Shoe Industry, But Price Increases Have Been Minimal—So Far
Consumers haven't yet felt sticker price shock for footwear purchases, but some shoe brands and retail…