Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
athletic footwear
Adidas Off To a Great Start in 2015
Adidas AG (ADDYY) reported first quarter 2015 financial results on Tuesday that confirm the company is…
Vionic EVP on Selling True Comfort In an Athletic-Minded Market
Anyone who has caught a Vionic segment on QVC is familiar with how the comfort footwear brand’s Orthaheel…
AAFA Urges Congress to Modernize the Definition of Athletic Footwear
The American Apparel and Footwear Association (AAFA) is joining the Footwear Distributors & Retails of…
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Vibram FiveFingers Kicks Off Warrior Dash Sweepstakes
In continuation of its long-term partnership with Warrior Dash, Vibram FiveFingers is offering…
Adidas Announces Boston Marathon RunBase
Adidas and the Boston Athletic Association (BAA), the organizer of the Boston Marathon, announced the launch…
Nike Releases Easter Sneaker Collection
Rather than decorating eggs this year, Nike is decorating basketball sneakers. The 2015 Nike Basketball…
Puma Names Johan Adamsson Director of Sports Marketing and Sports Licensing
Puma announced Monday that Johan Adamsson has replaced Christian Voigt as director of sports marketing and…
Study: Running Barefoot May Increase Injury Risk in Older, Experienced Athletes
The debate about barefoot running drums on with a new study that found a significant number of experienced…
Nike’s Knowledge of Athletes Resonates with Consumers
Everything Nike does starts with the consumer. That was the loud-and-clear message that Nike Inc. President…
Adidas Group Gains 2016 Reebok Distribution Rights in Brazil and Argentina
Adidas Group will hold the exclusive distribution rights for Reebok products in Brazil and Argentina as of…
K-Swiss and Diplo Launch Campaign Targeted to Young Entrepreneurs
K-Swiss is offering a lesson in Entrepreneurship 101. The heritage tennis brand is partnering with DJ and…
Asics to Sponsor the 2015 LA Marathon
Asics, title sponsor of the LA Marathon, announced their schedule of special events to celebrate the 30th…
Under Armour Opens Chicago Brand House, Names New Head of Footwear
Chicago’s Magnificent Mile has a new tenant in Under Armour. The performance footwear and apparel company…
Nike Announces Management Changes in Global Footwear
Nike is shaking up its top-level management. The global athletic brand appointed former Converse CEO and…
Reebok President Matt O’Toole On the Pump and the Next Fitness Consumer
Reebok is officially back, but company president Matt O’Toole would be the first to point out that the…