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athletic footwear
Puma Revs Up with Ignite Launch
Puma introduced Ignite, a performance running shoe equipped with the brand’s new foam cushioning. The shoe is…
Finish Line Executive Team Adds a New Omnichannel Hire
Imran Jooma has joined the athletic shoe retailer Finish Line as chief omnichannel officer and executive vice…
Booster Shot: Adidas Releases the Ultra Boost
Adidas is charging ahead with its Boost technology. The athletic company released the updated Ultra Boost on…
Kohl’s Partners with The Color Run
Kohl’s announced Thursday it will be the department store retail partner for The Color Run, a paint race…
Reebok’s ‘Be More Human’ Campaign Challenges People to Fulfill Human Potential
Reebok is challenging the world to “Be More Human” with its new marketing campaign, a continuation of the…
Peter Ruppe Joins Under Armour Executive Team
Under Armour announced that Peter Ruppe joined the executive team as Senior Vice President of Footwear. Ruppe…
Holiday Hoop Dreams: Athletic Footwear Sales Increase 11%
Many holiday revelers will find athletic footwear under their Christmas trees. Athletic footwear sales…
Nike Sales Surge in Q2
Athletic apparel and equipment giant, Nike, released its second quarter results for the 2015 fiscal year…
Light and Natural Footwear Trend Up for Spring ’15
While one side of the footwear market calls for aggressive athletic styles for Spring '15, there's another…
Adidas Launches Photo Print App for Sneaker Customization
Adidas is taking photo sharing to a new wearable level. On Tuesday, the German athletic label launched its mi…
L.A. Gear to Make a Comeback
The 80s and 90s is back—in the form of L.A. Gear. The iconic sneaker brand, known for fusing fashion, sport…
Athletic Footwear Sales Reach $3 Billion During Back-to-School Season
Consumers’ love for sport and the outdoors is boding well for athletic and outdoor footwear brands. The NPD…
Athletic Footwear Sales Reach $3 Billion During Late Back-to-School Shopping Season
Consumers' love for sport and the outdoors is boding well for athletic and outdoor footwear brands. The NPD…
Children’s Footwear Tops Canadian Back-to-School Shopping Lists
Kids in Canada will start the school year off on the right—and stylish—foot during the upcoming…
Demand for Retro Styles Boost Basketball Footwear Sales 21%
Basketball stars might be large in stature, but the sport’s footwear sales were even bigger last year. The…