Asics
Asics Taps Steve Aoki as Brand Ambassador
The popular DJ and fashion designer is expected to attract younger consumers to the brand.
New Balance Marathon Campaign Runs the Gamut
The campaign will feature pop-ups, consumer activations and traditional broadcast and outdoor advertising.
Experience Matters: Asics Aims to Stimulate Mind, Body in London Stores
The footwear brand has transformed two London stores to pique customer interest.
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Adidas, Asics Open to Settlement in Tech Patent Fight
The warring athleticwear companies could be approaching settlement talks in ongoing patent litigation.
Asics Challenges Runners on Global Running Day
Asics is calling for runners to step up for Global Running Day on June 7. The performance footwear brand is…
FDRA Summit: <em>Focus on the Consumer</em>
The Footwear Distributors and Retailers of America (FDRA) examined the state of footwear, retail, fashion and…
Asics Wants Adidas Suit Over Fitness Tracking Tech Nixed
The Japanese athletic company said the ideas behind a string of Adidas patents are too abstract for…
Manhattan Stalwart Paragon Sports Debuts New Sneaker Department
Open since 1908, Paragon Sports remains a New York City destination for those searching for gear, apparel and…
<b>Ontisuka Tiger</b> Unveils Gallery Pop-Up in New York City
Ontisuka Tiger is roaring into New York City. The heritage-inspired, forerunner of Asics is stirring up…
<b>Asics</b> Plans a Design Center in Boston
Asics becomes bi-coastal with its latest expansion. The athletic footwear company, which has offices in…
Asics to Open Product Creation Studio in Boston
The location will complement the brand's other U.S. office in Irvine, Calif.
Adidas Sues Asics Over String of Tech Patents
Asics is allegedly using technology covered by nearly a dozen patents registered to Adidas.
Asics Chimes in On Trump’s Immigration Ban
Asics is the latest athletic brand to denounce President Trump’s immigration ban. After donating $1.5 million…
Shuffle Board: Lands’ End Names New CEO, Asics Taps Two New Executives for Long-Term Branding Strategy
Lands' End named Jerome Griffith as its new CEO. Plus, Asics hired two new executives for its three-year…
<b>Asics</b> Donates $1.5 million Worth of Shoes
Asics announced Tuesday the total donation of over $1.5 million worth of shoes as a result of the Asics Extra…