activewear
Report: The Yoga Pant Isn’t Going Anywhere Anytime Soon
As fitness routines evolve from gym rat to mindful activities like yoga and restorative exercises, brands are…
By Catering to Customers, Activewear Brands Find White Space
EYSOM and Ripple Yoga, two direct-to-consumer activewear brands, focus on materials and a close relationship…
Silver-Treated Sportswear is a Threat to Aquatic Life, Says Study
A new study claims that sportswear treated with antibacterial silver poses a toxic threat to living organisms…
Activewear Isn’t Going Anywhere, so Brands Must Learn to ‘Fit in There’
Shoppers are going to shop and consumers are going to consume. Translation? Don't expect people to use…
Schoeller Celebrates 150 Years of Performance Textile Innovation
Schoeller Textil just won DesignPrize Switzerland 2017/2018 for its heatable E-soft-shell textile now…
Gap’s Premium Brand Hill City Gives Men Stylish Technical Apparel from Workout to Weekend
Gap Inc. launched Hill City, a premium activewear brand for men, and could mark a step toward transformation…
Athleisure’s Market Share Grows as Trend Becomes Staple
Athleisure has grown to represent 24 percent of total apparel industry sales, according to NPD Group's…
Cotton Activewear Sees Uptick Among Outdoor Brands
In the outdoor industry, more companies are showing more eco-friendly apparel products made with natural…
Streetwear, Comfort and Swim Influence Summer Activewear Trends
Much of fashion has been under streetwear's spell, and it's having its impact on activewear too.
Polartec Says ‘Tech Casual’ Textiles Speak to Today’s Consumer
The evolution of performance fabrics has now reached the next step in the timeline–"tech casual"–as defined…
Studies Show Some Workout Wear Just Isn’t Healthy
Millions of Americans work out to stay healthy, but research shows some activewear could be detrimental to…
Here’s Some Evidence That Amazon’s Owning Activewear
Amazon just launched private-label activewear in Q4 2017; here's how it's performing.
HanesBrands Sales Helped by Acquisitions, as Innerwear Struggles
Buoyed by its Champion brand and newly acquired Bras N Things and Alternative Apparel, HanesBrands scored…
Is Amazon Missing a “Prime” Opportunity in Apparel?
A new report from Coresight Research reveals how consumers feel about shopping for apparel on Amazon as well…
VF Corp. Latest Acquisition Will Expand its Active Footwear Presence
VF Corp.'s latest acquisition move could help expand its hold on the global active footwear market.