activewear
Does Active Pack the Punch to Save the Women’s Category?
Retailers like J.C. Penney and Gap are looking to activewear to either fix or fuel their women's wear sales…
Asos Unveils New Private Label Performance Activewear Line
Asos is offering consumers a new fitness apparel range that is designed to be comfortable, functional and…
Active Collective New York Trade Show Proves Athleisure’s Getting More Innovative
At Active Collective New York, brands leveraged innovative fabrics to fulfill consumers' demands for high…
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These Cotton Yoga Pants Improve Blood Circularity During Physical Activity
Cotton USA is stepping up cotton's capabilities and its latest apparel innovation may mean better performance…
Studies Show Performance Activewear Could be Harming Your Health
Consumers are wearing more activewear than ever, since it's still trending as a fashion statement and…
Under Armour Joins the Subscription Box Game
Under Armour is jumping on the subscription box bandwagon and fulfilling the call for consumers who desire a…
Target’s New JoyLab Activewear Brand to up Style and Performance Offering
Target is growing its private label lines and tapping into consumers' wellness-focused wardrobes with its new…
A Natural Solution For Activewear Sales
With the many stories touting the strength of athleisure apparel mixed with the aisles of workout apparel in…
Sneakernomics: Second Quarter Performance for the U.S. Athletic Footwear and Activewear Markets
The calendar was kinder to the second quarter than the first, but challenges still remain in the athletic…
Intertek Expands Textile Testing Capabilities to Activewear
Intertek, a Chicago-based Total Quality Assurance provider to industries worldwide, has expanded its textile…
Nike is Using Footwear Technology to Make Bras
Nike announced Wednesday that it is applying its signature Flyknit construction to its new Fe/Nom Flyknit…
Under Armour Unveils New Collection from US Innovation Hub
Innovation and high-tech performance fabrics come together for Under Armour's latest lineup.
This Meta Wear Shirt Changes Color Based on the Wearer’s Workout Performance
What if you could evaluate a workout without consulting an app? Well, Meta Wear is making this a reality with…
Why It Pays to Put Some Technology Buzz Behind Activewear Marketing
When deciding the perfect outfit to insta snap for her next yoga class, the wearer might be more concerned…
Wearable X Unveils Yoga Apparel that Vibrates When You’re Out of Alignment
What if wearable technology could help you achieve a better Warrior pose? Wearable X is making this a reality…