The ReGenesis Protocol is the luxury industry’s latest reminder that if money talks, wealth walks. Or, at least, it considers taking a different approach to achieving climate neutrality than the middle-and-under markets.
Temera, for one, got creative with upcycling production waste.
Last September, the Italian IoT and blockchain solution provider partnered with Lindbergh, a group active in various sectors (and countries) including waste management and digital tracking, to take those first steps together.
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In short, the former handled the technology, and the latter handled the tangible for the new project: ReGenesis. Led by consultant Lisa Tavazzani, the initiative is centered on developing novel, GPS-enabled supply chains for recycled materials within the luxury sector. More specifically, the system “focuses on improving the handling of unsold products and production waste from high-end manufacturing, transforming them into valuable resources through advanced upcycling methods,” per the partners.
“The ReGenesis project is based on a unique approach to monitor the entire life cycle of materials, ensuring maximum transparency and reliability throughout the production chain, supporting an extremely concrete vision of a circular economy,” Tavazzani said at the time, announcing her appointment then alongside Lindbergh as project director as well.
Now involved officially as Studio Lisa Tavazzani (SLT), Tavazzani’s private consultancy is tailored to the luxury sector as the studio provides strategic project management for luxury brands focused on sustainability and craftsmanship. The protocol, per the partners, offers players throughout the value chain a “concrete solution” to find unsold goods and waste their next best life—which is entirely trackable thanks to Temera’s blockchain technology.
“With ReGenesis, we’re redefining how luxury brands approach sustainability by transforming high-value waste into premium, traceable materials,” Tavazzani said. “This collaboration embodies our commitment to transparency, environmental responsibility, and innovation, providing brands with sustainable resources that don’t compromise on quality. We believe this is the future of luxury.”
The project also outlined plans to incorporate more partners when appropriate, which is now, as global specialty materials company Eastman and Italian plastic fabricator Gruppo MAIP have pledged participation.
“We are thrilled to join this collaboration, which underscores our commitment to transforming waste into sustainable, high-performance materials,” said Eligio Martini, CEO of Gruppo MAIP. “By uniting our expertise in advanced compounds with the pioneering efforts of our partners, we enhance material quality while delivering a fully traceable, eco-conscious solution that aligns with the values of luxury and sustainability.”
Together, the trio will introduce new compounds and sheets made from upcycled industry waste and Eastman Acetate Renew. This indistinguishable-from-virgin version of the popular plastic is the product of Eastman’s molecular recycling technology. Breaking the original product down to that level using carbon-renewal tech, the resulting material is made with luxury eyewear and accessories in mind, as it’s produced through injection molding and sheet production.
“At Eastman, we are committed to pioneering sustainable solutions for the eyewear industry,” said Rachel Oakley, Eastman’s eyewear segment leader. “Working together with Gruppo MAIP and [SLT] not only reduces waste, but also ensures the creation of high-quality products that are essential for the luxury goods sector proving that sustainability and excellence can go hand in hand.”
