Leather, denim and outerwear are at the center of Wrangler’s latest collection.
The heritage denim brand teamed with Avirex, a New York-based leather outerwear brand, to create a collection that fuses their two distinct worlds: durable, Western fashion and aviation-inspired streetwear.
“Wrangler is the authority of the West, and Avirex owns the sky and the street,” said Mia Dell’Osso-Caputo, creative director of Avirex. “This collection lives where rodeo grit meets city swagger. By fusing our signature leather with Wrangler’s timeless denim, we created a new uniform for people who move with purpose and value authenticity above all else.”
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Founded in 1975 and reintroduced in 2021, Avirex’s leather bomber jackets have become a symbol of status and culture in streetwear.
“Avirex brings a distinctive point of view rooted in premium craftsmanship and cultural impact, which makes this collaboration a natural fit for Wrangler,” said Holly Wheeler, vice president of global brand marketing, Kontoor Brands Inc. “Together, we’re blending heritage and modern style in a way that feels fresh and authentic—expanding our reach into a more premium space while continuing to celebrate the breadth of collaborations that make Wrangler such a dynamic global brand.”
The seven-piece collection features a range of premium pieces characterized by bold embroidery and vintage-inspired patches. Outerwear is a highlight in the collection. The black suede Trucker jacket is crafted from 100 percent leather and is finished with dual-branded black-and-white patches. The Patch jacket comes in “Wrangler blue” and is decorated with colorful Wrangler and Avirex patches.
A pair of barrel jeans—available in blue and black coated denim—feature exposed chainstitching, a technique synonymous with 1940s Western wear.
A 100 percent heavy-weight cotton hoodie and jogger set in black, featuring western-inspired “scroll” embroidery and co-branded graphics, and a heavy-weight regular fit tee round out the collection.
The Wrangler x Avirex collection is available now. Prices range from $129.99 to $1,699.99.
