Here’s a quick roundup of the latest women’s denim news from leading brands.
Lane Bryant, the women’s apparel brand that specializes in sizes 10-40, is adding a new jean style to its family of denim.
This week the brand introduced the Genius Fit, a collection of value jeans designed to become a staple in women’s wardrobes.
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The new collection is the result of recognizing customers’ need for an everyday at an affordable price, according to the brand. Jeans retail for under $50. From Feb. 6-8, Lane Bryant will offer the jeans at an introductory price of $35.
Genius spans skinny, straight and bootcut styles in medium and dark washes. The jeans are available in size 12-38/40. The soft stretch fabrics are made with 70 percent cotton, 35 percent polyester, 2 percent spandex and 3 percent “other fiber.”
Still Here
Jeans built for everyday wear is also a priority for New York-based Still Here.
The brand recently launched the Life Jean, a style “designed for living life, in both the big moments and the everyday ones.”
The 100 percent cotton jean features a true mid-rise, straight-leg silhouette with a subtle wedgie fit. It features a classic five-pocket design, button fly and is designed to sit comfortably at the waist with a 30.5″ inseam.
The Life Jean comes in milk, indigo indigo and classic blue and is available in sizes 22-32.
Cinq à Sept
Cinq à Sept is getting serious about denim.
The New York-based contemporary brand is expanding its denim portfolio, launching a collection of 5-pocket denim.
The collection consists of six core fits: the Betsy, an ankle-skimming wide-leg jean with a high rise; the Joey, a cropped wide-leg; the Tommy, a classic straight leg that hits the ankle; the Stevie, a mid-rise kick-flare; the Cropped Stevie, a cropped version of the kick-flare; and the Frankie, a skinny jean.
The jeans come in five varying washes, ranging from soft, light blues to a saturated noir-indigo. Blends of cotton, Tencel, recycled cotton, polyester and elastane are used throughout.
Sizes 00-16 are available. Jeans retail for $245-$285.
The collection is a homecoming for Cinq à Sept’s co-founder and co-CEO Jane Siskin. She was one one of the founding team members for 7 For All Mankind in the early aughts.
“We’re excited to introduce 5-pocket denim into our offering. It is a launch that feels deeply personal, and for me, returning to this category is a full-circle moment. We’ve spent the last decade listening to our customer’s needs, and meeting her not only where she is at, but where she is headed. This collection is designed to integrate seamlessly into her wardrobe and her lifestyle,” she said.
Wrangler has expanded Wrangler Bespoke, its collection of denim designed by women, for women.
The latest styles include the Bespoke Wide Leg Crop Jean, a style with a fitted, high-rise waist and a cropped, wide leg silhouette; and the Bespoke Kick Flare Jean, a style with high-rise waist and tight fit past the knee, before finishing with a cropped flare leg and raw hem.
The new jeans retail for $69.99 and are available in sizes 25-34.
Wrangler introduced Bespoke in 2024 touting an innovative fit technology that provides superior stretch and shape retention. The jeans feature a four-piece contour waistband to avoid waistline gaps, and an exclusive yoke-over-body construction with angled back pockets to highlight curves.
