A new collection brings Americana fashion to footwear.
On Tuesday, Wrangler and Dr. Scholl’s Shoes launched a limited-edition collection of women’s footwear. The capsule features five classic Dr. Scholl’s silhouettes with special details like Western-inspired metallic buckles and rivets, cow-printed calf hair, perforated leathers and Wrangler denim fabrics.
“Dr. Scholl’s and Wrangler are two American heritage brands rooted in comfort and freedom of expression,” said Katie Moore, VP of design for Dr. Scholl’s Shoes. “This collab is the perfect combination of the iconic comfort Dr. Scholl’s is known for with Wrangler’s signature Western vibes.”
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The Dr. Scholl’s x Wrangler collection is designed for those “looking to channel their inner cowgirl without sacrificing ease and wearability,” the brands stated.
The heart of the collection is the Original Wrangler, a take on the Dr. Scholl’s iconic Original Sandal with bronzed metallic hardware and a leather, calf hair or denim strap, and the Original Rodeo, a retro wooden platform sandal available in white leather or calf hair.
Other styles include the Original Ranch, a vintage-inspired wood clog with soft suede and leather uppers and eyelet cutouts; the Time Off Max, a version of the viral sneaker with white and light blue denim uppers; and the So Wrangler, a Western-style slide available in soft white or black denim.
The collection also includes a denim jacket with soft leather trim and bronze hardware to match the footwear.
The collection arrives as consumers are celebrating the Year of the Horse, prepare for the 250th anniversary of the United States this summer and continue to gravitate to Western-inspired fashion. Holly Wheeler, VP of global brand marketing at Kontoor Brands, said designs captures the nostalgic mood currently shaping fashion.
“When you picture the quintessential summer uniform, it’s a pair of our classic Wrangler denim cut-off shorts styled effortlessly with the Dr. Scholl’s Original Sandal,” she said. “This partnership makes perfect sense right now because we’re uniting two authentic heritage staples to create a head-to-toe look that feels deeply familiar, yet incredibly relevant for today’s consumer.”
The Dr. Scholl’s x Wrangler collection will be available online at Wrangler.com and DrSchollsShoes.com. The footwear retails for $80-$200, and the denim jacket will retail for $149.99.
Footwear is increasingly an important category for the heritage denim brand. Last year, Wrangler entered a partnership with Genesco to design, source and market men’s, women’s and children’s footwear under the Wrangler brand.
