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Levi’s Unveils Year of the Dragon Collection

Levi’s welcomes the Year of the Dragon with a new Lunar New Year collection.

Launching Tuesday, the collection includes an array of denim tops and bottoms branded with a special red tab on the pocket and a custom leather back patch featuring dragon artwork and gold lettering.

Like Evisu’s zodiac collection celebrating the new year, nods to the Year of the Dragon are woven throughout Levi’s collection.

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Contrasting red stitching and gold eyelets and shanks are used throughout, symbolizing good luck and prosperity. The collection also features a specially designed papercut graphic.

The men’s assortment includes in-demand fits like the Gold Selvedge 501, the 512 Slim Taper, the 568 Stay Loose Carpenter and the 502 Taper jean. A Jackson Worker shirt accented with red snap buttons and a dark-rinse Relaxed Fit Trucker with a Lunar New Year graphic are also available for men.

Women’s bottoms span the Gold Selvedge 501, the Pleated Baggy, and the High-Rise Boyfriend jean in selvedge denim and light indigo denim. A Collarless Trucker jacket is also available.   

Accessories include a knit scarf with a Levi’s branded dragon, dark-wash denim bucket hat with dragon embroidery and a denim tote bag with red leather details.  

The Lunar New Year Collection is available now on the Levi’s website and in some of its stores. Retail prices are $29.59-$128.