Levi’s is expanding its partnership with popular influencer Emma Chamberlain.
On Thursday, the brand introduced a collection that draws inspiration from the multi-hyphenate podcast host’s childhood in Northern California and her favorite thrift store finds. The Levi’s x Emma Chamberlain collection “nods to the legendary redwoods, the expansive Pacific Ocean, and all of the natural world in between,” the brand stated.
Describing the collection as “nostalgic, outdoor-inspired and timeless,” Chamberlain said Levi’s gave her flexibility and “basically took my exact ideas and made them real.”
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Grounded by earthy colors and cozy textures, the collection includes a lined cropped, boxy jacket, a color-blocked mock-neck sweater with bell sleeves and woodsy buttons, and a sleeveless knit top with a pine tree design.
The woodland theme is carried into a pair of 501 Originals in a brown overdye with a lasered tree ring design.
Other bottoms include an overdyed purple-blue midi skirt finished with a frayed waistband and hem, and red-orange trousers with a relaxed fit and slightly tapered leg.
The six-piece line follows the launch of the Levi’s x Emma Chamberlain 501 jean in August. Like the new collection, the patchwork 501 was inspired by Chamberlain’s California roots and passion for vintage fashion.
“I was really inspired by the fact that the brand and I are both from the San Francisco area, and I wanted to lean into what makes Northern California so special,” Chamberlain said. “All the pieces also sort of remind me of things that I would freak out over if I saw them at the thrift store. I wanted them to have classic silhouettes that you could wear for the next ten years and never get sick of.”
Karyn Hillman, Levi Strauss & Co.’s chief product officer, said Chamberlain “had a very strong and genuine point of view for her collection.”
“While paying homage to the picturesque nature of our shared home of Northern California, these pieces embody coziness and effortlessness with a lot of authentic character,” she said, adding that working with Chamberlain to develop the collection was “organic and exciting.” “It’s been a joy working alongside Emma and to see this beautiful collection and campaign come to life.”
The Levi’s x Emma Chamberlain collection is available worldwide on Levi’s website, app and at select Levi’s stores.
