Calvin Klein is strengthening its design codes of minimal, modern and sensual with its Fall 2023 collection. The PVH-owned brand unveiled the collection this week featuring a wide selection of elevated essentials like underwear, jeans and ready-to-wear.
In support of the collection, Calvin Klein tapped some of the biggest celebrities across the globe, including previous ambassadors Jung Kook, a South Korean singer, songwriter and member of K-pop group BTS, Kendall Jenner, the reality-star-turned-model and Jennie, a Blackpink K-pop girl group member.
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Calvin Klein also tapped HBO’s “Euphoria” actress Alexa Demie and “Day ‘n’ Nite” rapper Kid Cudi to make their debut with the label.
Each ambassador’s vignettes for the campaign captures their confidence through Calvin Klein’s lens, according to the brand.
“This fall campaign is a celebration of Calvin Klein’s most iconic products, featuring brand ambassadors who are shaping the culture of today,” Jonathan Bottomley, global chief marketing officer at Calvin Klein, told WWD. “It’s the next iteration of our strategy to reshape the image of the brand, reclaiming our core equities of confidence and sensuality, while igniting Calvin’s unique ability to create culture.”
Campaign content will be shared across Calvin Klein’s social channels and will also show up across high- impact out-of-home locations around the world.
The fall collection offers classic silhouettes updated with new fabrics and refreshed fits, complemented by the latest Calvin Klein jewelry and eyewear. Notable pieces include a ribbed wool cardigan and maxi skirt set, a dark-wash ’90s denim Sherpa jacket, a light-wash denim Trucker jacket and an array of jeans in different styles, including straight, relaxed, slim and more.
The fall collection retails for $22.00-$299.90, and is available now on Calvin Klein’s website.
