Berlin-based brand Zalando has taken its partnership with Circ to the next level: on digital shelves.
The online destination’s private label, Anna Field, dropped two garments made with Circ Lyocell: the B Corp’s next-gen material derived (in part) from recycled polycotton textile waste. The move marked Zalando’s first consumer offering with the textile-to-textile recycler. The pan-European ecosystem said more styles—and in-house labels—are expected to drop in the coming months through Circ’s Fiber Club initiative.
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“At Circ, we’re focused on proving that recycled materials can match—and even exceed—the quality, performance and style of virgin fabrics,” said CEO Peter Majeranowski. “Zalando’s scale and ambition make them an ideal partner to show what’s possible. We’re excited to launch this collection with Anna Field and make circular fashion more accessible to consumers across Europe.”
Following Circ’s mid-May move that caught the eye of both sustainability geeks and supply-chain skeptics, the Danville, Va.-based innovator shared plans to expand operations with its first commercial-scale facility in France. The advanced recycler said the 450-million-euro facility, to be operational in 2028, is the industry’s first commercial-scale recycling process for polycotton blends—the Frankenstein fabrics otherwise banished to landfills or crematoria. That announcement built off Circ’s $25 million oversubscribed funding round in March—led by asset management company Taranis and its Carbon Ventures fund—with participation from Zalando, among others.
Launched by Zalando on July 1, the drop comprises a blouse (about $35) and a cocktail dress (about $75), available in stone-washed dark blue. Both pieces are made from 100 percent Circ Lyocell, consisting of 40 percent recycled textile waste.
The European online platform said the garments mark “a significant step in Zalando’s journey toward increasing innovative, recycled materials in its product assortment.”
It also builds on Zalando’s broader commitment to circularity and its direct investment in Circ. Plus, the German-born fashion giant said, the launch also tracks another supportive step in developing closed-loop supply chains, “making circularity more approachable and advancing the shift toward a more sustainable fashion future.”
“Partnering with Circ allows us to bring cutting-edge recycled materials into our designs, expand our quality and more sustainable assortment, without compromising affordability,” said Aylin Dobberstein, vice president of private label and product supply at Zalando. “As both investors and collaborators, we’re proud that this Circ x Anna Field collection brings textile-to-textile recycling one step closer to the everyday wardrobe. It also reinforces our belief that advancing circularity at scale is only possible through strong, purpose-driven collaboration.”
Anna Field is one of Zalando’s six private brands—alongside Even&Odd, Friboo, Pier One, Yourturn and ZIGN— and functions as an “in-house incubator of new ideas and innovation,” the label said.
