A Staten Island, New York-based sportswear company says Dick’s Sporting Goods’ Calia brand logo infringes on their infinity symbol logo.
Wooter, which makes and sells custom team gear and uniforms, filed a trademark infringement lawsuit in United States District Court for the Eastern District of New York claiming the infinity symbol used by the Dick’s Calia women’s line is “virtually identical” to their logo. Wooter said the similarities between the logos could lead to customer confusion.
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Calia initially launched in 2015 in partnership with country music star Carrie Underwood, who left the brand in 2021. The suit said that Dick’s did not use the infinity symbol branding for Calia until 2021, when it applied for a trademark of the logo bearing the symbol.
The suit said that the trademark application was abandoned this past February, but Calia continued to use the infinity symbol logo. According to the filing, the Calia brand is the second-largest women’s line at the company, behind Nike.
“It reeks of big business versus smaller business, and they can do whatever they like,” Wooter attorney Robert Garson told Reuters. “But there are consequences.”
Those consequences include a potential $8 million in damages and an order blocking Dick’s from using the infinity symbol logo, according to the lawsuit.
Wooter was launched in 2014 and works with around 12,000 sports groups from 40 countries, including the National Federation of State High School Associations, to make custom uniforms and other gear.
The case comes in the wake of several other trademark infringement lawsuits in the fashion industry. Earlier this month, a New York punk rock band sued Supreme and hiphop group Mobb Deep over a t-shirt line, and last month, Levi’s filed infringement suit against Italian denim maker Coperni over the use of its trademarked tab label.
Sourcing Journal reached out to Dick’s Sporting Goods for comment.
