It’s been nearly 25 years since June was first declared as Pride Month by President Bill Clinton in 1999. Along with federal recognition, over the years brands have incorporated lesbian, gay, bisexual, transgender and queer messaging in products and campaigns as a way to celebrate the community’s ongoing advancements toward equality, protections and inclusion.
Here, WWD highlights some of the brands and retailers that are donating to causes that support LGBTQIA+ people and are releasing products with purpose — Pride-themed apparel, footwear, beauty and accessories collections with empowering messages. Check back for updates.
You May Also Like
Related Articles
American Eagle
American Eagle has partnered with influencer Olivia Ponton on a colorful collection featuring genderless T-shirts, boxers, shorts and more. The AE + Olivia Ponton collection will be released Thursday in the select stores and americaneagle.com.
LGBTQIA+ community impact: The retailer will continue its support to It Gets Better Project by donating $100,000. Customers will have the opportunity to give back to the organization during June with donations in-stores and online. It Gets Better Project is dedicated toward empowering and connecting LGBTQ+ youth worldwide.
Dr. Martens
Dr. Martens gets animated with Japanese artist Fuyuki Kanai, who collaborated with the footwear brand on a manga-inspired version of its 1460 boot. The illustrations promote inclusivity, community and queer relationships. The shoes retail for $180 and are available at select stores and drmarters.com. Kanai’s 1460 Boot is part of a series of three artists the brand’s commissioned to create Pride products this year.
LGBTQIA+ community impact: Dr. Martens continues its partnership with a $200,000 commitment to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people.
Psycho Bunny
Psycho Bunny looked within for its limited-edition Pride Month T-shirt designed by its director of stores, Michael J. Lopez. The T incorporates a rainbow-colored version of its logo emblazoned with “Live Out Loud,” a message emphasizing living without fear. It’s available for $65 in-stores and psychobunny.com.
LGBTQIA+ community impact: The brand will donate 100 percent of net proceeds to One Pulse Foundation, which empowers LGBTQIA+ youth through educational programs, scholarships and more.
Havaianas
Havaianas is taking colorful steps for Pride month with a new collection, which includes eight flip flop designs as well as vibrant socks, bags, and pins on havaianas.com.
LGBTQIA+ community impact: The brand will donate 7 percent of the net sales made on its website to All Out, an organization that globally advocates for LGBTQIA+ rights.
Haverhill
Haverhill has released a new Rainbow Jewelry collection in 14k gold. The Pride-themed range includes earrings, bracelets, rings and necklaces adorned with colorful stones. Prices range from $355 to $1,585 and are available on haverhill.com.
LGBTQIA+ community impact: 10 percent of the purchase price will benefit The Trevor Project, an organization dedicated to helping and supporting LGBTQ+ young people under 25.
Target
Target’s Pride collection features a range of products, including sandals, socks, T-shirts, bags and more on target.com. The retailer also partnered on a limited-time collection with JZD, a Latina-owned apparel and lifestyle brand.
LGBTQIA+ community impact: Target has been helping to support the mission of GLSEN for over 10 years. The organization works to stop discrimination, harassment, and bullying due to sexual orientation, gender identity and gender expression for young people.
Teva
Teva is celebrating Pride with two gender-inclusive styles: the Hurricane XLT2 Ampsole Brite ($90) and the Original Universal Gradiate ($55). While the former features a hefty gradient rainbow platform sole, the latter is offered in two colorways.
LGBTQIA+ community impact: Teva is donating $20,000 to benefit Camp OUTdoors — which aims to help BIPOC and LGBTQAI+ youth develop leadership skills, develop a strong sense of self and community and more.
Kenneth Cole
Kenneth Cole has collaborated with Little Words Project, a brand dedicated to creating inspirational messages. The partners are releasing “Love Rules Without Rules” bracelet sets for Pride month. Additionally, Kenneth Cole is releasing “Love Rules Without Rules” Voice Wear T-shirts for $40.
LGBTQIA+ community impact: Kenneth Cole will donate $10 for each bracelet set to UN Free & Equal in support of LGBTIQ+ equality.
Dockers
LGBTQIA+ love is celebrated with the launch of Dockers’ Pride collection comprised of all-gender styles, including T-shirts, tank tops, sweatshirts and shorts. Design treatments include colorful sunburst graphics inspired by letting one’s light shine, and American Sign Language symbols for “peace” and “I love you.”
LGBTQIA+ community impact: Dockers continues its support of Stonewall Community Foundation. Additionally, this year Dockers is contributing this year to Casa Frida, a shelter based in Mexico City that provides health services and accommodations to members of the LGBTQIA+ community who are escaping from violence and displacement.
Skagen
Skagen released a Pride collection featuring limited-edition watches and a rainbow stainless steel bracelet. The Pride collection is available for purchase on Skagen’s website, with prices ranging from $50 to $165.
LGBTQIA+ community impact: 100 percent of proceeds from the collection will be donated to InterPride until June 30.
Jean Paul Gaultier
Representing more than just fragrances, but a powerful statement, Jean Paul Gaultier presents its annual limited-edition Pride bottles. Along with a campaign featuring Richie Shazam, the collection includes chrome-plated bodies emblazoned with: “Get Used to It,” taking inspiration from the house’s archives. The Pride fragrance is available in Classique and Le Male bottles, and can be purchased from May 15 for a limited period.
LGBTQIA+ community impact: Gaultier continues to partner with organizations worldwide such as The Center in New York City, Le Refuge in France, and COGAM in Spain, Casa Arcobaleno in Italy. Each organization is dedicated to fostering change and promoting self-love.
edCFDA Eyewear
Members of the Council of Fashion Designers America have joined forces to release a collection of Pride-themed eyewear. Featuring five limited-edition frames by eyewear designers Krewe, Christian Roth, L.A. Eyeworks, Selima Optique and Blake Kuwahara, each pair comes with an exclusive lens cleaning cloth designed by Pedro Silva.
LGBTQIA+ community impact: A portion of the proceeds from the collection’s sales go to the TransLatin@ Coalition, which supports Transgender, Gender nonconforming and Intersex individuals in the United States.
Yankee Candle
Yankee Candle’s Pride-themed fragrance, Love for All, includes notes of peony, driftwood and amber. Purchase Love for All at Target, Meijer or Amazon, starting at $12.99.
LGBTQIA+ community impact: The brand will make a contribution to Rainbow Railroad, which ensures the safety of LGBTQIA+ people escaping harmful situations.
Friday Collective
Friday Collective is debuting a new Pride-themed scent. Free to Be is scented with rose and wood moss, and it’s available at Amazon, Target and Meijer, starting at $12.99.
LGBTQIA+ community impact: A donation will be made to Rainbow Railroad, which ensures the safety of LGBTQIA+ people escaping harmful situations.
Enso Rings
Jewelry company Enso doesn’t just celebrate Pride in June. Their Pride collection, which includes etched silicone rings and bracelets, is available to purchase year-round. In 2023, Enso launched a new addition to the collection, the “Love” ring. Retailing for $34.99 to $39.99, the rings are available on ensorings.com.
LGBTQIA+ community impact: Every purchase from the Enso Pride collection includes a donation to Encircle, a nonprofit that provides resource centers for LGBTQIA+ youth and families.
Havly
The award-winning towel brand is introducing a new product just in time for Pride Month. The Bowie is crafted from Havly’s signature organic, ethically-sourced Wünderweave cotton and features a rainbow loop for hanging. They retail for $65 on shophavly.com.
LGBTQIA+ community impact: For every Bowie towel purchased, Havly will put $1 towards towels for LGBTQIA+ shelters, which support youth experiencing homelessness.
Revlon
Revlon’s no-mess, no-drip hair dye, ColorSilk Digitones is adding even more color to Pride Month. The gel formula was co-developed with salon experts for high-performing color in five vivid shades for all hair textures: Electric Blue, Pastel Lavender, Pastel Pink, Silver Blue and Sunset Peach. The products retail for $5.99 on revlon.com.
LGBTQIA+ community impact: Revlon is partnering with The Trevor Project by making a $25,000 donation to the nonprofit.
Vera Bradley
Vera Bradley’s 2023 Pride collection includes a quilted mini backpack and a matching small crossbody bag emblazoned with patches. The brand also released two rainbow items: a plush throw and a crossbody water bottle holder.
LGBTQIA+ community impact: Vera Bradley is donating $10,000 to Free Mom Hugs, a nonprofit group of affirming parents and allies that celebrates and advocates for the LGBTQIA+ community.
Kay Jewelers
Kay Jewelers’ limited-edition necklace, available through June 30, features 10 carats of yellow gold and is engraved with “Pride.” It retails for $199 on kay.com.
LGBTQIA+ community impact: For each Pride necklace purchased, Kay will make a donation to the Human Rights Campaign, furthering its mission of achieving equality and acceptance of the LGBTQ+ community.
MiliMili
MiliMili’s collaborative line with Jesse Tyler Ferguson, Modern Rainbow, features a ’90s-inspired custom print by Queer artist Katie Kaapcke. For Pride month, the collection is getting a new addition: a Modern Rainbow Sleep & Play romper. The line is available on shopmilimili.com.
LGBTQIA+ community impact: 100 percent of the profits from the sale of the Modern Rainbow print items, including the new romper, go to Ferguson’s nonprofit pronoun.org in support of organizations fighting daily for equality for all.
Bario Neal
Bario Neal, a sustainable jewelry brand, recently revealed its Pride Month line of rainbow bijoux. Hoop earrings, studs, necklaces and rings make up the colorful collection, which features gems including sapphires, emeralds and diamonds. The Pride Collection is available on bario-neal.com.
LGBTQIA+ community impact: 15 percent of proceeds from sales of the Pride Collection in June go to The Attic, which provides resources for LGBTQIA+ youth.
Alt Swim
The luxury swimwear line is offering a special Pride Month promotion on its Metallic Swim Collection, featuring bikinis in blue, pink and green. They retail for $70 on altswim.com.
LGBTQIA+ community impact: 10 percent of the profits from each metallic swimsuit sold will go to The Trevor Project, which offers crisis support to youths.
Paula Rosen Jewelry
Paula Rosen is celebrating Pride month with the release of the brand’s Heida Necklace. The quartz and gold vermeil rainbow chain necklace is complete with sparkling CZ embellishments; it retails for $498 on paularosen.com.
LGBTQIA+ community impact: 100 percent of the profits go to The Trevor Project.
Ugg
Ugg’s Pride capsule collection includes some of the brand’s bestselling products, featuring the Olympia jacket, Tasman slippers and more, all in a rainbow camo print.
LGBTQIA+ community impact: Ugg is donating $125,000 to the It Gets Better Project, which seeks to uplift and empower the LGBTQIA+ community.
Sanuk
Two new Pride-themed styles of Sanuk’s Furreal ST sandals are now available for purchase. Constructed from cotton, foam and recycled rubber, both shoes feature a vibrant mosaic pattern created by LGBTQ+ artist Maggie Johnson.
LGBTQIA+ community impact: A portion of the proceeds will be donated to the Pacific Pride Foundation. PPF provides community and personal wellness resources for LGBTQIA+ individuals, including counseling, therapy and STI testing.
Bombas
Show your Pride with a pair of Bombas socks. Accented with rainbow stripes, the brand’s new calf socks also feature a quote from LGBTQ+ activist Ruth Ellis. The socks are crafted with supima cotton and Bombas’ signature honeycomb arch support.
LGBTQIA+ community impact: For every purchase from the Pride Month collection, one essential clothing item is donated to organizations that support people facing homelessness, including the Ruth Ellis Center, which assists unhoused LGBTQIA+ youth. Bombas also has made a donation to the Ruth Ellis Center, sponsoring its upcoming ball event.
Harry’s
Leave your skin feeling silky smooth just in time for Pride. Harry’s and poet Saeed Jones have officially launched their limited-edition Pride Shave Set. Each box includes an iridescent razor handle, foaming shave gel, three German-engineered blades and a travel blade cover. Wrapped in metallic foil, the packaging features a print of Jones’ poem “Repeat After Me.”
LGBTQIA+ community impact: $5 from each set’s sales are being donated to The Trevor Project.
Skullcandy
Skullcandy is recognizing Pride Month with the release of its limited-edition “All Love” Crusher Evo Headphones. The headphones feature vibrant rainbow-inspired color-blocking, a flat-folding and collapsible construction, and 40 hours total battery and rapid recharge. They retail for $229 on skullcandy.com
LGBTQIA+ community impact: A portion of proceeds will help Skullcandy’s charity partner To Write Love on Her Arms (TWLOHA), an organization dedicated to mental health support programs for the LGBTQIA+ community. The brand has donated over $100,000 to TWLOHA to date.
Barefoot Dreams
Barefoot Dreams has partnered with (RED) on a throw blanket that supports healthcare. The brand’s “CozyChic Inspi(RED)” throw incorporates dark stripes and jacquard knit text in (RED)’s colorway. The polyester microfiber blanket retails for $180 on barefootdreams.com.
LGBTQIA+ community impact: The brand will donate 15 percent for each blanket purchased to the Global Fund, with a minimum guaranteed donation of $100,000. The proceeds will support fair healthcare access and treatment.
Reebok
During Pride Month, Reebok is introducing its first genderless line of footwear and apparel. The Unity Collection features three new pairs of sneakers, as well as a graphic tee, windbreaker and bodysuit.
LGBTQIA+ community impact: Reebok is donating $15,000 to Boston-based Whittier Street Health Center’s LGBTQ Youth Wellness Program, which aims to increase mental and physical health services to the underserved Black and Brown LGBTQ youths in the Greater Boston community.
Michael Kors
Michael Kors’ 2023 Pride collection includes a Slater sling pack and Elliot backpack, both in sleek black with a rainbow-hued chain strap for a pop of color. A sparkling, limited-edition Raquel pavé watch, complete with kaleidoscopic rainbow trim around the dial, rounds out the assortment.
LGBTQIA+ community impact: Michael Kors is donating to the Stonewall National Monument Visitor Center. The mission of SNMVC, of which designer Michael Kors is a founding supporter, is to preserve, advance and celebrate the legacy of the Stonewall Rebellion and the struggle for LGBTQ+ rights.
DKNY
DKNY’s 2023 Pride collection features a selection of graphic tops and bottoms with the brand’s logo in colorful rainbow hues.
LGBTQIA+ community impact: DKNY is partnering with the Hetrick Martin Institute, the oldest LGBTQ+ youth services organization in the US, by matching all donations made to HMI up to $25,000 during the month of June. HMI provides mental health screenings, emergency supplies and resource referrals to over 10,000 homeless youth, along with access to hot meals, food pantries, and job readiness training.
Smythe
For Pride month, Smythe has debuted a structured black shrunken ’90s blazer embroidered with “Love is Love” in rainbow pride colors. The Pride Blazer is available exclusively on shopsmythe.com.
LGBTQIA+ community impact: A portion of the profits will be donated to It Gets Better, which supports LGBTQ+ youth.
Yitty
Yitty continues its partnership with Los Angeles LGBT Center for Pride Month with a collection inspired by Lizzo’s song “Ever Body’s Gay.” The campaign features stories from drag performers Blackberri, Strawberry Corncake and Vidalia Anne Gentry, as well as influencers Chiara Rose, Logan Grayson, Davesha Sowell, and Kristany Jackson. The Yitty Pride collection includes workout leggings, T-shirts and more. Prices range from $12.95 to $84.95.
LGBTQIA+ community impact: The brand is a financial supporter of the Los Angeles LGBT Center and participates with in-person support. Yitty is also a sponsor of the organization’s 2023 Trans Pride LA.
NOBULL
NOBULL released a Pride collection inspired by movement and fluidity. The accompanying campaign features members of the OUT Foundation wearing the brand’s footwear, accessories and apparel. The prices range from $14 to $169.
LGBTQIA+ community impact: 100 percent of the net proceeds, up to $150,000, will be donated to The OUT Foundation. The organization helps remove barriers that block LGBTQIA+ individuals from accessing and participating in health, fitness and wellness.
ROAM Luggage
ROAM Luggage is launching vibrant limited-edition luggage inspired by Pride Month. Featuring a spectrum of rainbow colors emblazoned on a durable carry-on, it retails for $595 on roamluggage.com. It’s also customizable, much like the brand’s line of luggage and bags.
LGBTQIA+ community impact: $100 from each sale will be donated to New Alternatives, which helps homeless LGBTQIA+ youth with services that facilitate independence and stability, including mental health, physical help, education, and employment.
Armitron
Armitron partnered with costume designer and stylist Johnny Wujek, who has created looks for Katy Perry, Mariah Carey and Nicki Minaj, on a limited-edition Pride Month watch. The brand’s timepiece includes pops of Wujek’s hand-drawn rainbow-colored stripes. Retailing for $105, it’s available on armitron.com.
LGBTQIA+ community impact: Armitron will be donating a portion of the proceeds to The Pride Foundation, which helps advance justice and equality for the LGBTQIA+ community in the Northwest. The money donated will be used for scholarships, grant programs, community advocacy, research and education.
Baggallini
Baggallini’s Pride Month collection includes many of the brand’s best-selling items, including crossbody, tote and hobo styles. Prices range from $60 to $130 on baggallini.com. The bags will feature bright pops of rainbow detailing to represent the vibrant Pride flag colors.
LGBTQIA+ community impact: Baggallini will donate to GLAAD, an organization dedicated to inclusive and accurate representation with LGBTQIA+ acceptance.
Vans
Vans is celebrating the diversity of the queer experience its new Pride Month collection. The campaign highlights indie musicians Tegan and Sara, and poets Kae Tempest and Tyris Winter. Items range from $10 to $130, including socks, shoes and apparel on vans.com.
LGBTQIA+ community impact: Vans is donating $200,000 from the Vans Checkerboard Fund at the Tides Foundation to Tokyo Rainbow Pride, The Tegan and Sara Foundation and Where Love Is Illegal.
Coach
Coach released a capsule collection that focuses on the theme of the “Courage to Be Real,” which features Papi Juice, Fran Tirado, Ashley Lukashevsky, Jonah Almost, Alaska Riley, Xunami Muse and youths from the Hetrick-Martin Institute. The pieces include apparel, footwear and accessories, with prices ranging from $85 to $695 on coach.com. Popular businesses in Fire Island Pines and Cherry Grove are incorporated in special-edition bags.
LGBTQIA+ community impact: The Coach Foundation and Hetrick-Martin Institute, and their partners, continue to celebrate supporting queer youths with development programs and more.
COS
To celebrate international queer club culture and the safe spaces they provide, London-based brand COS released a collection of shirts that celebrate four iconic clubs. The tributes include heart-shaped graphics that represent love for New York City’s House of Yes; Horse Meat Disco uses retro-inspired disco graphics to highlight how dance brings people together; UK-based collective Sink The Pink gets decked out with cards emblazoned with the Queen of Clubs; and Spain’s festival Churros Con Chocolate celebrates its iconic poster design. The shirts, which retail for $69 on cos.com, recognize the declining number of institutions that serve vulnerable members of the LGBTQIA+ community.
LGBTQIA+ community impact: COS is donating to Chosen Family Law Center (CFLC), which is a non-profit that helps low-income LGBTQIA+ people. COS donations will go directly towards the organization’s education, advocacy, legislative development, and direct legal services for those in need.
Betsey Johnson
Betsey Johnson continues its partnership helping LGBTQAI+ youths with Miley Cyrus’ Happy Hippie Foundation with a campaign featuring queer influencers such as Aquaria, Desmond is Amazing, Catherine, Vanjie, Kandy Muse, Harper Watters, and Lizzette.
LGBTQIA+ community impact: In addition to donating $1 per purchase of anything from the Rhinestone Collection, featuring embellished footwear and accessories, consumers will be invited to make a donation at checkout on betseyjohnson.com.
BOSS
Boss celebrates Pride Month with a gender-neutral Keith Haring collection, including shirts, socks, shorts and hoodies. Each piece will have touches of the Pride Flag rainbow along the trim on the inside or logo or patch with a small drawing of Haring. The prices range from $78 to $278 on hugoboss.com. Haring’s art commented on societal themes such as AIDS.
LGBTQIA+ community impact: BOSS will be making a contribution to the International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA), which is a global organization that champions equal rights. This organization has spoken to the United Nations and other international human rights spaces.
Bluebella
Lingerie brand Bluebella teamed up with queer British singer Girli for a Pride Month campaign celebrating the label’s best-selling products reimagined with rainbow colors. The collection retails for $28 to $74 on bluebella.com.
LGBTQIA+ community impact: The brand will also be donating 10 percent of profits from its Pride collection to OutRight International, an organization that amplifies, supports, advocates and celebrates LGBTQIA+ people around the world.
Chubbies
Chubbies is celebrating Pride Month with a collection that’s available year-round featuring items such as a hat, swim trunks, and even a pair of overalls. The prices range from $24.50 to $71.60.
LGBTQIA+ community impact: For each purchase of an item from the Pride collection, there will be $5 donated to Foundation 43, a non-profit founded by Chubbies for suicide prevention and crisis intervention for LGBTQIA+ youth. The partner organization is The Trevor Project.
CamelBak
CamelBak released a collection of water bottles emblazoned with “Out and Proud” in a rainbow motif. The three styles range from $16 to $39.
LGBTQIA+ community impact: The collection will support an organization called Amor Para Todos, which helps support LGBTQIA+-affirming environments for youth and they help with access to the outdoors. The partnership will also include a $10,000 donation from CamelBak.
Athletic Brewing Company
This year, Athletic Brewing Company, which is a non-alcoholic craft brewery, is rereleasing its Rainbow Wall Blood Orange IPA for Pride Month. It is a citrus-forward brew. It was originally released in 2021 and named after Nevada’s Red Rock Canyon National Conservation Area, Rainbow Wall, and was a partnership with professional LGBTQIA+ climber Alex Johnson. The brew retails for $14.99 for a six-pack, and it is available now.
LGBTQIA+ community impact: 100 percent of the profits will be donated between three organizations: The Out Foundation (a non-profit providing inclusive fitness and wellness spaces) Out & Equal (a global non-profit that helps enhance LGBTQIA+ workplace equality), and San Diego Pride. Additionally, Athletic Brewing is sponsoring San Diego Pride.
Tank Garage Winery
Tank Garage Winery, a wine brand located in Napa Valley, is releasing a wine called Out Of The Closet for Pride. The wine is a limited edition and a red blend, including 70 percent Ruché and 30 percent Barbera grapes. The wine will retail for $48. The label art was created with Hizze Fletcher King, whose work celebrates the LGBTQIA+ community and queer-core culture.
LGBTQIA+ community impact: With every purchase of this wine, $1 gets donated to the Out of The Closet Thrift Store, created in the 1990s to help raise funds and awareness for the AIDS Healthcare Foundation (a global non-profit that helps with advocacy and medicine).
Ouai
Each week in June, Ouai will be spotlighting and donating to different LGBTQIA+ organizations by asking consumers to add their own donations at checkout.
LGBTQIA+ community impact: Ouai is donating $200,000 throughout the month of June to different LGBTQIA+ organizations. They will be donating to The Trevor Project from June 1 to 8; the organization helps end suicide among young LGBTQIA+ people. From June 9 to 15, they will be focused on the Ali Forney Center, which helps protects LGBTQIA+ from homelessness. From June 16 to 22, they will focus on the Los Angeles LGBTQ+ Center, which helps advocate for equality. For the remainder of the month, they will be focusing on Strands For Trans, which is a non-profit that helps create more trans-friendly barbershops and salons.
Diesel
Diesel has once again partnered with Tom of Finland Foundation on a special Pride 2023 capsule collection. The collection spotlights Tom of Finland Foundation’s erotic and queer art collection. The images chosen for this collection show gay men in moments of freedom and joy. The collection includes jock straps, shirts and more. The prices range from $40 to $450.
LGBTQIA+ community impact: There will be a pop-up called The AllTogether Clubhouse in Partnership with Diesel and Tom of Finland Foundation in New York showcasing the art of LGBTQIA+ artists from June 21 to 25.
Abercrombie & Fitch
Abercrombie & Fitch released a Pride collection that includes dresses, shirts, bathing suits and more. Some pieces have rainbow detailing and others have colorful motifs. Prices range from $19 to $84.
LGBTQIA+ community impact: Abercrombie & Fitch is donating $400,000 to The Trevor Project. This is an ongoing partnership, and so far, Abercrombie & Fitch has raised over $4 million for The Trevor Project.
Hollister Co.
The Hollister Co. Pride Month collection uses different rainbow motifs that represent different LGBTQIA+ flags. The collection includes accessories such as socks, bags, skirts and more. Prices range from $9.95 to $89.95.
LGBTQIA+ community impact: For Pride they have donated $250,000 to GLSEN, an organization that helps create affirming and safe spaces for LGBTQIA+ students.
Heavenly Vices
This jewelry brand is donating 50 percent of the proceeds from every purchase of their Love One Another pendant to The Trevor Project. The pendant costs $1,500.
LGBTQIA+ community impact: Heavenly Vices is donating 50 percent of the Love One Another pendant proceeds to The Trevor Project. The Trevor Project is the largest suicide prevention and crisis intervention organization for LGBTQ youth.
Chipotle
This year, Chipotle is reintroducing its “Love What Makes You Real” campaign highlighting acceptance and allyship. Chipotle released a Pride collection with three T-shirt designs that incorporate rainbow motifs, which will cost $16. Chipotle will also be present at the Orange County, California, and Columbus, Ohio, Pride parades. They will have an activation, offering exclusive merchandise and more.
LGBTQIA+ community impact: Chipotle will offer a round-up option on their app and website, and the money will support The Trevor Project. For each item in the merch collection, they will donate $10, with a minimum donation of $15,000 and a maximum donation of $25,000.
Soul Cycle
Soul Cycle is releasing a Pride five-pack, and with every purchase, they will donate some of the proceeds to LGBTQIA+ organizations. They also released a Pride capsule collection that includes a hoodie, hat, shorts and more.
LGBTQIA+ community impact: For every Pride five-pack sold, a portion of the proceeds will be donated to PFLAG, an organization that helps advocate for marginalized LGBTQIA+ communities in states and Congress. They help with fostering understanding between queer youth and their families.
Awe Inspired
Awe Inspired has released a Sappho Necklace ($155) featuring “The L-Word” star Leisha Hailey. Sappho was a poet from the Greek island of Lesbos. The piece uses her iconic line “someone, I tell you, in another time, will remember us” in her pendant as an ode to queer love.
LGBTQIA+ community impact: 100 percent of the proceeds will go to GLSEN. The organization helps create a safe space for LGBTQIA+ youth.
Swoveralls
Swoveralls launched a limited edition rainbow collection available in Swovie Shorts and Swoveralls. The collection is rainbow tie-dyed and in partnership with the Phluid Project. Each garment is different due to the dyeing process. The products range from $89 to $98.
LGBTQIA+ community impact: This collection is in partnership with Phluid Project. The Phluid Project helps support at-risk members of the LGBTQIA+ community, and it supports trans-led organizations and homeless queer youth at both grassroots and global levels.
John Hardy
John Hardy partnered with newlyweds Chris Appleton and Lukas Gage to promote their Pride Colorblock bracelet and necklace. The pieces are available to shop on JohnHardy.com, retailing for $995 and $1,495 respectively.
LGBTQIA+ community impact: John Hardy is donating 100% of the proceeds of the Pride Colorblock bracelet and necklace to GLAAD, a nonprofit organization dedicated to fighting for fair, accurate and inclusive representations of LGBTQ people in the media.
Blundstone
Blundstone’s #2105 Rainbow Boot brings durability and a colorful style statement together. The brand’s year-round Chelsea silhouette featuring vibrant gussets retails for $214.95 on blundstone.com.
LGBTQIA+ community impact: Blundstone has made monetary donations to Queer|Art — a nonprofit benefitting LGBTQIA+ artists. The brand has also donated to the surfing collective Benny’s Club, which is dedicated toward a safe surfing haven for queer youth and people of color.
Chrome Industries
Chrome Industries is celebrating the LGBTQIA+ community flag with a six-piece capsule collection that pops with pride. The accessories brand collaborated with Gay’s Okay founder Allan Shaw on the Kadet Sling Bag ($105), Doubletrack Handlebar Bag ($75) and Tech Accessory Pouch ($35) featuring reflective rainbow hues. The collection, which is available on chromeindustries.com, released in May and will also drop on Aug. 8.
LGBTQIA+ community impact: Proceeds, up to $20,000, will support Outright International, which uplifts and supports LGBTQIA+ lives.
Nautica
Nautica makes a colorful addition to Pride Month with a collection of T-shirts, swim shorts that are crafted in quick-dry material, a polo and hat. The Pride Flag’s rainbow hues are featured on the brand’s J-class logo and typeface. Prices range from $32.25 to $12.25 on Nautica.com.
LGBTQIA+ community impact: Nautica will donate 50 percent of the purchase price to The Trevor Project through June 30. The organization is dedicated toward crisis intervention and suicide prevention among LGBTQ+ youths.
Mavi
Mavi has an apt message for Pride Month 2023: “Love Without Rules.” The brand launched a tote emblazoned with the words in vibrant hues. The bag is available for $24 on mavi.com. “We believe that fashion is not just about looking good, but also about making a positive impact in the world,” said Arkun Durmaz, president of Mavi North America. “By creating capsules that support the LGBTQIA+ community, we hope to inspire others to embrace their true selves and celebrate their individuality.”
LGBTQIA+ community impact: Mavi will donate 100 percent of net proceeds from the tote to the Ali Forney Center, an organization that supports LGBTQIA+ homeless youth.
The Grove and The Original Farmers Market
The Grove in Los Angeles and The Original Farmers Market are hosting Pride Night on June 30, presented by Afterpay. The event will feature festive bingo, live entertainment, disco dancing, and a pet parade and adoption event hosted by Wags & Walks. The evening will also include food and drink pop-ups from renowned vendors, and a beer garden. The Grove’s annual Pride Bingo will begin at 6:30 p.m., with tickets priced at $60 per person. DJ Blake Cross will provide music for dancing under the stars. The event is open to the public, with food and beverages available for purchase.
LGBTQIA+ community impact: Tickets are $60 per person and proceeds will benefit LA Pride. Guests will have a chance to win prizes from brands like Alo Yoga, Athletic Propulsion Labs, Diptyque Todd Snyder and more.