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Persol and Cassina have come together for a limited-edition capsule collection, spotlighting Italian ingenuity with sleek design codes that merge the eyewear brand’s signature elements with a contemporary variation on luxury.
“Bringing Persol and Cassina together felt not only natural, but necessary,” Riccardo Pozzoli, creative director of Persol, said in a statement to WWD. “Both brands share a deeply rooted belief that design is not about decoration, but about purpose, longevity and the quiet expression of Italian ‘Maestria,'” Pozzoli said.
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Persol x Cassina Limited-Edition Sunglasses PO3401S
Price upon publish date of this article: $1,270
“At a time when everything moves faster and becomes more disposable, this collaboration is a statement — an invitation to slow down and reconnect with objects that are made to endure. It’s the meeting of two Italian design languages that speak the same values, translating heritage into something contemporary, without ever losing their soul.”
The Persol x Cassina collaboration features two new designs: one in the iconic black and havana colorway and the second, a collectable edition limited to just 500 pieces, with an elegant gradient blue frame — a color with deep roots in Persol’s heritage. The latter pairs with a valet tray designed by Patricia Urquiola, a designer and art director of Cassina.
“It feels like a very natural encounter,” Urquiola said in a statement to WWD. “In both Cassina and Persol, there is a shared way of thinking through objects that enter everyday life, shaping gestures, interpreting ways of seeing and inhabiting it. We both see tradition as something alive, that evolves and transforms, without being fixed in time,” Urquiola said.
“When two different worlds meet with this openness, something new can take shape without losing depth. The seal is a small, tangible trace of this process, holding together materials and intentions in a single gesture, represented by the valet tray.”
Persol x Cassina Limited-Edition Sunglasses PO3401S
Price upon publish date of this article: $571
Persol was founded more than 100 years ago by Giuseppe Ratti in the Italian city of Turin. Initially crafting eyewear and frames for sports drivers and pilots, Persol’s reach has transformed into a quintessential Italian luxury brand.
Like Persol, Cassina has a decades-long history of luxury design. Founded in 1927, the Italian furniture brand’s creators, Cesare and Umberto Cassina, lent the label a distinct aesthetic that’s transformed over nearly 100 years.