Dairy Boy makes its first foray into ready-to-wear with two new looks that draw upon founder Paige Lorenze’s newfound status as a tennis ‘WAG’ (the influencer began dating pro player Tommy Paul in 2022), revealing both sporty-meets-preppy ensembles at this year’s Wimbledon tournament.
“Tenniscore in general is having a moment right now because it’s this mixture of sophistication, comfort and athleticism,” Lorenze told WWD. “As someone who’s been an athlete my whole life, I love how tennis blends fashion and sport — it just really fits my personality.”
Here, see the behind the scenes process of Dairy Boy’s first ready-to-wear drop.
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Behind the Scenes of Dairy Boy’s First Ready-to-Wear Drop with Paige Lorenze
Image Credit: Dairy Boy Moodboard for Dairy Boy’s first ready-to-wear drop.
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Behind the Scenes of Dairy Boy’s First Ready-to-Wear Drop with Paige Lorenze
Image Credit: Dairy Boy Sketches for Dairy Boy’s first ready-to-wear drop.
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Behind the Scenes of Dairy Boy’s First Ready-to-Wear Drop with Paige Lorenze
Image Credit: Dairy Boy Preliminary sketches for Dairy Boy’s first ready-to-wear drop.
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Behind the Scenes of Dairy Boy’s First Ready-to-Wear Drop with Paige Lorenze
Image Credit: Dairy Boy Paige Lorenze works on Dairy Boy’s first ready-to-wear drop.
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Behind the Scenes of Dairy Boy’s First Ready-to-Wear Drop with Paige Lorenze
Image Credit: Dairy Boy Paige Lorenze works on Dairy Boy’s first ready-to-wear drop.
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Behind the Scenes of Dairy Boy’s First Ready-to-Wear Drop with Paige Lorenze
Image Credit: Dairy Boy Paige Lorenze previews Dairy Boy’s first ready-to-wear drop.
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Behind the Scenes of Dairy Boy’s First Ready-to-Wear Drop with Paige Lorenze
Image Credit: Dairy Boy Paige Lorenze previews Dairy Boy’s first ready-to-wear drop.
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Behind the Scenes of Dairy Boy’s First Ready-to-Wear Drop with Paige Lorenze
Image Credit: Dairy Boy Paige Lorenze previews Dairy Boy’s first ready-to-wear drop.
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Behind the Scenes of Dairy Boy’s First Ready-to-Wear Drop with Paige Lorenze
Image Credit: Dairy Boy Paige Lorenze previews Dairy Boy’s first ready-to-wear drop.
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Behind the Scenes of Dairy Boy’s First Ready-to-Wear Drop with Paige Lorenze
Image Credit: Dairy Boy Paige Lorenze attends a fitting for Dairy Boy’s first ready-to-wear drop.
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Behind the Scenes of Dairy Boy’s First Ready-to-Wear Drop with Paige Lorenze
Image Credit: Dairy Boy Paige Lorenze attends a fitting for Dairy Boy’s first ready-to-wear drop.
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Behind the Scenes of Dairy Boy’s First Ready-to-Wear Drop with Paige Lorenze
Image Credit: Dairy Boy Eva Rankin and Paige Lorenze model Dairy Boy’s new offerings at Wimbledon.
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Behind the Scenes of Dairy Boy’s First Ready-to-Wear Drop with Paige Lorenze
Image Credit: Dairy Boy Paige Lorenze and Eva Rankin model Dairy Boy’s new offerings at Wimbledon.