Marc Jacobs has introduced Bark Jacobs, a month-long initiative allowing customers to personalize leather goods with hand-painted pet portraits. The campaign, running throughout April, applies to purchases of the brand’s Tote Bag and Dual Bag, among other leather items.
Activations will occur weekly across Marc Jacobs stores and wholesale partners in North America, Canada, Japan and London. Select locations will showcase window displays featuring customized bags, branded dog toys, complimentary treats and sculptural dog figurines.
The campaign aligns with National Pet Month observances, including National Pet Day (April 11) and National Pet Parents Day (April 28).
The initiative expands on previous pet-portrait promotions, such as 2024 events in London where artists painted customer-submitted pet photos onto bags.
Participation requires purchasing eligible leather goods, with portraits typically completed during in-store appointments.
See photos of the Back Jacobs collection below.
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Bark Jacobs Bags by Marc Jacobs
Image Credit: Peter Rosa /Marc Jacobs Bark Jacobs is a month-long initiative allowing customers to personalize leather goods with hand-painted pet portraits.
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Bark Jacobs Bags by Marc Jacobs
Image Credit: Peter Rosa /Marc Jacobs Bark Jacobs is a month-long initiative allowing customers to personalize leather goods with hand-painted pet portraits.
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Bark Jacobs Bags by Marc Jacobs
Image Credit: Peter Rosa /Marc Jacobs Bark Jacobs is a month-long initiative allowing customers to personalize leather goods with hand-painted pet portraits.
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Bark Jacobs Bags by Marc Jacobs
Image Credit: Peter Rosa /Marc Jacobs Bark Jacobs is a month-long initiative allowing customers to personalize leather goods with hand-painted pet portraits.
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Bark Jacobs Bags by Marc Jacobs
Image Credit: Peter Rosa /Marc Jacobs Bark Jacobs is a month-long initiative allowing customers to personalize leather goods with hand-painted pet portraits.
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Bark Jacobs Bags by Marc Jacobs
Image Credit: Peter Rosa /Marc Jacobs Bark Jacobs is a month-long initiative allowing customers to personalize leather goods with hand-painted pet portraits.
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Bark Jacobs Bags by Marc Jacobs
Image Credit: Peter Rosa /Marc Jacobs Bark Jacobs is a month-long initiative allowing customers to personalize leather goods with hand-painted pet portraits.
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Bark Jacobs Bags by Marc Jacobs
Image Credit: Peter Rosa /Marc Jacobs Bark Jacobs is a month-long initiative allowing customers to personalize leather goods with hand-painted pet portraits.
-
Bark Jacobs Bags by Marc Jacobs
Image Credit: Peter Rosa /Marc Jacobs Bark Jacobs is a month-long initiative allowing customers to personalize leather goods with hand-painted pet portraits.
-
Bark Jacobs Bags by Marc Jacobs
Image Credit: Peter Rosa /Marc Jacobs Bark Jacobs is a month-long initiative allowing customers to personalize leather goods with hand-painted pet portraits.
-
Bark Jacobs Bags by Marc Jacobs
Image Credit: Peter Rosa /Marc Jacobs Bark Jacobs is a month-long initiative allowing customers to personalize leather goods with hand-painted pet portraits.
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Bark Jacobs Bags by Marc Jacobs
Image Credit: Peter Rosa /Marc Jacobs Bark Jacobs is a month-long initiative allowing customers to personalize leather goods with hand-painted pet portraits.