If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Just in time for a spring style reset, today marks the re-release of the Stephen Sprouse x Marc Jacobs Medium Tote Bag — a graffiti-clad marvel that originally dropped last year to celebrate the Marc Jacobs label’s 40th anniversary. After selling out in a flash the first time, fashionistas are given another chance to acquire what might become this season’s hottest designer bag.
Stephen Sprouse x Marc Jacobs Medium Tote Bag
Price upon publish date of this article: $550
The re-release of this Medium Tote Bag comes dressed in a limited-edition, hot-pink graffiti print that spells out the phrase “grant me the serenity to chill”: originally written by fashion designer and artist Stephen Sprouse on a scrap of Louis Vuitton monogram canvas, as a gift to Marc Jacobs and an updated take on the Serenity Prayer. Why Louis Vuitton? In 2000, Jacobs (at that time Louis Vuitton’s creative director) first collabed with Sprouse on graffiti-powered versions of the fashion house’s trademark trunks. The artist — who Jacobs met in 1984 while the former was a student at Parsons School of Design, later becoming known for blending uptown sophistication with downtown grunge in his work — used his own handwriting to give the luxury designer bag a punk sensibility. The rest, as they say, is history: a highlight of it being Jacobs’ revival of the Sprouse graffiti treatment circa 2009, in neon, for a limited-edition capsule of handbags and beyond. Stars like Kim Kardashian were all for it at the time: flaunting the roomy and eye-catching carryalls like the early-aughts status symbols that they were.
You May Also Like
Related Articles
Last year, which marked the aforementioned 40th anniversary of Jacobs’ own brand, we were first introduced to the Stephen Sprouse x Marc Jacobs Medium Tote Bag — featuring Sprouse’s version of the Serenity Prayer, too, but in the neon green. This $550 piece sold out within hours, but, as of today, handbag hopefuls have one more chance to grab it in pink.
Marc Jacobs’ The Tote Bag, first unveiled in 2019, is an industry legend in its own right. At first glance simple (when not turbocharged by Sprouse’s bold style, that is), it benefits from a boxy silhouette that’s meant to look more worn-in as time goes by and a removable strap for crossbody wearing. Take a deeper look, though, and the bag’s uniqueness will reveal itself. After all, The Tote Bag is now offered in multiple materials like jacquard, cotton canvas, and full-grain leather, while also allowing for no shortage of color play — whether you’re in a red-hot style era, want to go with a bright yellow for spring, or favor the classy-and-luxe brown shade called Argan Oil. Jacobs has always been eager to embrace collaborations, so his brand’s signature bag has also, at certain points, been available in unique designs by Tremaine Emory of Denim Tears, abstract artist Futura, and more.
All things considered, it’s both a cult-favorite bag on TikTok and in the glamorous world of A-listers. The social media platform is flooded with “The Tote Bag tour” videos, in which users show off all the ways in which they “Jane Birkin-ified” their purchase via charms and chains. It’s also carried by celebs like Lucy Hale and was endorsed in campaigns by the likes of Kim Kardashian, Kendall Jenner, and Emily Ratajkowski.
As for the newest The Tote Bag version you can shop right now, it perfectly feeds into today’s more-is-more aesthetic which, in turn, makes room for personalizing higher-end purchases and manifests specifically in the push for edgy graffiti finishes (like what was seen on handbags hauled down Coach’s spring 2025 runway last year). This is to say that the pink-powered Stephen Sprouse x Marc Jacobs Tote Bag taps into a true design legacy while remaining deeply in touch with the obsessions and needs of the modern-day fashion lover. Snagging the must-have before time runs out will grant you the serenity to chill.
Stephen Sprouse x Marc Jacobs Medium Tote Bag
Price upon publish date of this article: $550
Why Trust WWD
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trending, limited-edition product releases, including those in the handbags universe.