Donald Trump is reentering the fragrance market with two new signature scents named “Victory 45-47.” The U.S. president unveiled the fragrances in a Truth Social post on Monday night, writing, “Trump Fragrances are here.”
Priced at $249, each fragrance comes in a Trump-shaped statue. The eau de parfum for women, dubbed Victory 47, is packaged inside a rose gold figurine and is said to capture “confidence, beauty and unstoppable determination” with an ultra-feminine aroma. The cologne, also listed as just Victory 47 on the website, comes inside a gold statue and is said to be designed for “men who lead with strength, confidence and purpose.”
You May Also Like
Related Articles
It’s not clear what ingredients or notes are infused in either of these fragrances; however, both scents are said to be inspired by Trump’s “historic win” in the November 2024 election and his January 2025 inauguration. “They’re all about winning, strength and success,” he wrote on Truth Social.
Elsewhere on getrumpfragrances.com, two additional fragrances, which first launched in December 2024, are available for purchase: Fight! Fight! Fight! Trump for Men and Fight! Fight! Fight! Trump for Women. Each bottle is emblazoned with the tag line and a picture of Trump pumping his fist in the air.
Trump’s recent venture into fragrances isn’t the first time he’s bottled up his persona and offered it on the market. In 2004, the former reality star struck a deal with the Aramis and Designer Fragrances division of Estée Lauder Cos. to release a scent called Donald Trump The Fragrance into major department stores, including Macy’s and Bloomingdale’s. At the time of its launch, Lauder and Trump predicted the scent would garner more tham $100 million in sales.
“Donald Trump has developed into a lifestyle brand — from his real estate and his hotel empires to his best-selling books and apparel,” Fabrice Weber, president of Aramis and Designer Fragrances, told WWD in 2004. “The fragrance is clearly a piece of that universe. We want to be number one wherever we are with this scent.”
Before signing with Lauder, Trump had reportedly been approached by several businesses that were interested in cutting a fragrance deal with him. Yet, the real estate tycoon ultimately landed on a partnership with Lauder due in major part to his longtime friendship with the company’s then-executive chairman, William Lauder, and his father and founder, Leonard Lauder, who recently died at the age of 92.
“William has been a good friend for a long time, as has Leonard. I was never energized to do a fragrance until William called,” Trump said back in 2004.
Trump’s new fragrance launch comes as fragrance sales have seemingly softened amid the current geopolitical scene and ongoing economic uncertainty characterized by rocky stock market projections and major tariffs.