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Bratz and Urban Sophistication debut their second drop, highlighting Y2K-inspired styles and featuring the iconic dolls themselves in a new campaign. The CGI-image-based campaign features Bratz dolls Sasha, Cloe, Jade and Yasmin set in scenes harkening back to the early 2000s tabloid era.
This latest drop features the limited-edition Urban Sophistication leather Anon Bag, with a reimagined Bratz hairbrush turned mirror charm. The accessory is packaged in a custom Bratz-style toy box. Also featured as part of the drop: a Bratz fuchsia puffer case, covered in hand-placed rhinestones.
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“The best part of the Anon Bag is its anonymity,” Elad Yam, cofounder and creative director of Urban Sophistication, said via email. “Its clean design makes space for different stories and experiences to attach to it — while the bag itself stays timeless.”
With their CGI campaign, cofounders Elad and Neta Yam wanted to explore “the passage of time — how childhood [memories] shift as we revisit them as adults, with tabloids and ‘celebrity’ culture woven into nostalgia,” Elad Yam said. “The Bratz collab lets us reflect on what we choose to embrace and what we leave behind.”
Although this drop focuses specifically on a key accessory, Elad and Neta Yam left a few hints in the campaign for what’s next with the Urban Sophistication and Bratz collaboration. “Let’s just say the campaign featured life-sized Bratz shoes for a reason,” Elad Yam said.
Prior to this second drop, Urban Sophistication and Bratz collaborated on phone cases inspired by the iconic dolls. “Bratz are the original influencers who truly shaped our personal style and attitudes as kids,” said Elad and Neta Yam in a statement.
“Rather than designing Bratz-inspired merch, we wanted to create pieces that reflected what the dolls would wear — and then make them human-sized.”