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A$AP Rocky is looking to the future with his new eyewear collection in collaboration with Ray-Ban.
Previewed during Rocky’s AWGE spring 2025 runway show at Paris Men’s Fashion Week in June, the Next Generation Collection is now available, introducing three bold new styles: Ultra Wrap 001, Ultra Wrap 002 and Ultra Wrap 003. Each of them was designed with “gravity-defying lines” and “otherworldly silhouettes,” according to Ray-Ban.
“A$AP has always had a visionary take on style — not just following culture but rewriting it. With the Next Generation Collection, we wanted to channel that instinct into something bold and unapologetically new: three radical designs. These frames aren’t just accessories, they shift perspective,” Leonardo Maria Del Vecchio, president of Ray-Ban, told WWD. “Rocky enables us to rethink the limits of what Ray-Ban can be — how it looks, how it feels. This isn’t just a statement collection. It’s the start of a new language.”
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The frames feature bold curves and a sculptural fit reminiscent of retro-futuristic designs — a trend that Rocky has previously embraced while collaborating with Moncler Genius in October. The Ultra-Wrap 001 features a wraparound silhouette, while the Ultra-Wrap 002 is engineered with a wide lens and mask-like design. The Ultra-Wrap 003 embraces the futuristic theme with wraparound lenses and thick, curved temples.
The styles come with a maxi-case made of rigid plexiglass cube, featuring an embossed A$AP Rocky x Ray-Ban stamp logo.
In February, Rocky was announced as the creative director of Ray-Ban Studios, a creative platform that launched in 2011 to celebrate the power of music and the stories of a wide range of artists.
“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” Rocky said in a statement at the time. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.” The musician debuted his first collection with the brand in April.