Paige Lorenze, fiancée of tennis star Tommy Paul and founder of Dairy Boy, is bringing high fashion to the U.S. Open 2025 in New York City. Throughout the tournament, Lorenze will be working closely with top fashion houses like Chanel, Burberry, and Thom Browne, embracing their unique aesthetics while infusing her own personal style.
“I love leaning into their vision and style and being a representative of what they stand for. For me, it’s fun to let these houses push me creatively while still grounding the looks in a way that feels like me,” Lorenze told WWD.
On Monday, Lorenze made her first appearance at the event, wearing an all-white look by Ferragamo. Her outfits pay homage to the rich history of tennis style, drawing inspiration from sporty vintage looks and iconic Nike kits.
“There is so much rich fashion history in sport in general, and luckily, tennis for years and years has been incredibly fashion forward and iconic. I never want it to feel like a costume, so to me it’s about carrying forward that elegance in a way that resonates today and is also comfortable,” she said.
Lorenze is deeply involved in the styling process for each look, including fittings, moodboards, and ongoing conversations with fashion brands across the globe. “Now that I have secured so much work around tennis, I am definitely investing more into the looks, also to create exciting content for my audience,” she said.
Her energy is heightened by the recent success of the Dairy Boy fall 2025 pop-up in New York City, which drew long lines and welcomed many new customers. “It was overwhelming in the best way. We had people lined up for hours, some who have been following since the very beginning and others discovering us for the first time,” she said. The event brought in 50 percent new customer acquisition, which Lorenze attributed to the strong sense of community Dairy Boy fosters: “That closeness is what makes every pop-up feel so powerful.”
Looking ahead, Lorenze sees exciting opportunities for Dairy Boy to expand further into experiential retail and collaborative projects. “Experiential retail is in our DNA; it’s how we’ve built our most loyal community moments. I’d love to expand that further and also pursue collaborations with like-minded brands,” she said.
Here, see photos of Paige Lorenze getting ready for the U.S. Open on Monday.
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Paige Lorenze
Image Credit: Courtesy of Paige Lorenze / @tomasherold Paige Lorenze getting ready in Ferragamo for the U.S. Open 2025.
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Paige Lorenze
Image Credit: Courtesy of Paige Lorenze / @tomasherold Paige Lorenze getting ready in Ferragamo for the U.S. Open 2025.
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Paige Lorenze
Image Credit: Courtesy of Paige Lorenze / @tomasherold Paige Lorenze getting ready in Ferragamo for the U.S. Open 2025.
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Paige Lorenze
Image Credit: Courtesy of Paige Lorenze / @tomasherold Paige Lorenze getting ready in Ferragamo for the U.S. Open 2025.
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Paige Lorenze
Image Credit: Courtesy of Paige Lorenze / @tomasherold Paige Lorenze getting ready in Ferragamo for the U.S. Open 2025.
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Paige Lorenze
Image Credit: Courtesy of Paige Lorenze / @tomasherold Paige Lorenze getting ready in Ferragamo for the U.S. Open 2025.
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Paige Lorenze
Image Credit: Courtesy of Paige Lorenze / @tomasherold Paige Lorenze getting ready in Ferragamo for the U.S. Open 2025.
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Paige Lorenze
Image Credit: Courtesy of Paige Lorenze / @tomasherold Paige Lorenze getting ready in Ferragamo for the U.S. Open 2025.
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paige-tomasherold-16
Image Credit: @tomasherold Paige Lorenze getting ready in Ferragamo for the U.S. Open 2025.
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Paige Lorenze
Image Credit: Courtesy of Paige Lorenze / @tomasherold Paige Lorenze getting ready in Ferragamo for the U.S. Open 2025.
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Paige Lorenze
Image Credit: Courtesy of Paige Lorenze / @tomasherold Paige Lorenze getting ready in Ferragamo for the U.S. Open 2025.
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Paige Lorenze
Image Credit: Courtesy of Paige Lorenze / @tomasherold Paige Lorenze getting ready in Ferragamo for the U.S. Open 2025.
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Paige Lorenze
Image Credit: Courtesy of Paige Lorenze / @tomasherold Paige Lorenze getting ready in Ferragamo for the U.S. Open 2025.
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Paige Lorenze
Image Credit: Courtesy of Paige Lorenze / @tomasherold Paige Lorenze getting ready in Ferragamo for the U.S. Open 2025.
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Paige Lorenze
Image Credit: Courtesy of Paige Lorenze / @tomasherold Paige Lorenze getting ready in Ferragamo for the U.S. Open 2025.
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Paige Lorenze
Image Credit: Courtesy of Paige Lorenze / @tomasherold Paige Lorenze getting ready in Ferragamo for the U.S. Open 2025.