Paige Lorenze gave a nod to tennis tradition at the 2025 Australian Open on Tuesday in Melbourne. The influencer and Dairy Boy founder watched as her partner, American Tommy Paul, took on Germany’s Alexander Zverev in the Men’s quarter-final match. Zverev bested Paul to reach the semifinals.
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For the occasion, Lorenze opted for a strapless, body-con white midi dress. The Dairy Boy founder kept her look very simple, opting for minimal accessories save for a pair of statement earrings, bold sunglasses and a few delicate bracelets in gold.
Lorenze has become a mainstay in Tommy Paul’s player’s box over the course of the last few years. The influencer and other spouses and partners of male tennis players have subtly rebranded what it means to be a WAG (wife and girlfriend) of a professional athlete.
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For Lorenze, that means incorporating aspects of the tennis sport into her style, as she did with a nod to traditional tennis whites with her attire on Tuesday.
“It’s a fashion movement that fuses the classic, historical styles in tennis with modern ready-to-wear pieces. Over the past few years, we’ve seen a rise in vintage-inspired looks, brands and styles,” Lorenze told WWD in April 2024.
“Tennis fashion has always been iconic and I love that we are in a way paying respect to tennis fashion. I also love that tenniscore has drawn more individuals into the sport.”
Tennis whites have a rich history as the traditional uniform for players. While several tournaments, including the Australian Open, no longer require players to wear white when they compete, Wimbledon, held in the U.K., necessitates that players wear white on court.