Taylor Swift and Travis Kelce are already surging in search interest for couples’ Halloween costumes following Swift attending two Kansas City Chiefs games.
An analysis of Google search results released on Monday by Music Industry How To revealed queries for “Travis Kelce costume” and “Taylor Swift costume” soared by 761 percent and 464 percent over the last seven days. Both searches spiked after Swift attended a Kansas City Chiefs game against the Chicago Bears on Sept. 24. Swift also attended the Kansas City Chiefs vs. New York Jets game on Oct. 1.
Halloween-specific searches with the terms “Travis Kelce Halloween costume” and “Taylor Swift Halloween costume” have also risen by 466 percent and 816 percent, respectively. The search terms “Travis Kelce and Taylor Swift costume” and “Taylor and Travis costume” have surged by 528 percent and 629 percent, respectively.
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On the same day as Swift’s first attendance at the Chiefs game, Google Trends reported a 277 percent rise in searches for “couples costume,” with interest peaking to a 90-day high after they were spotted together.
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Swift’s attendance at Kelce’s football games is also doing wonders for certain brand sales. Following her appearance at the Jets game, the crystal-cut denim shorts she wore from Area while cheering on the NFL star sold out online.
Last month, after Swift at Kelce’s game versus the Chicago Bears, sales of his jersey became one of the top five on Sept. 24, with a 400 percent spike in Jersey sales throughout the Fanatic network of sites, including nflshop.com.
Swift is known to have an overall effect on the fashion industry, especially for luxury brands like Area, according to data from Launchmetrics. By mid-August, the “Eras” tour helped generate $97.5 million in media impact value, or MIV. Roberto Cavalli, who dressed Swift for the tour, accumulated $4.9 million in MIV, while Zuhair Murad, who also dressed Swift, scored $2.3 million in MIV.